As part of the collaboration, NutriGlow will release a digital advertising campaign featuring Genelia, which will speak directly to young women who prefer natural and organic self-care.
NutriGlow, a part of G.O.A.T Brand Labs, announced the appointment of actress Genelia Deshmukh as their brand ambassador. Genelia will endorse the brand face and body care products.
Genelia follows a plant-based diet and has an active lifestyle, which aligns with NutriGlow’s cruelty-free products that neither contain animal-derived ingredients nor are tested on animals, the company said.
Commenting on the announcement, Ashish Aggarwal, co-founder of NutriGlow, said, “We are thrilled to onboard Genelia Deshmukh as NutriGlow’s brand ambassador. Genelia is a celebrity with a follower base across various age groups — whether it is millennials or the GenZ — who see her as a young, vibrant and bubbly artist. The partnership will help NutriGlow penetrate deeper in the market with our products’ goodness of science and nature.”
As part of the collaboration, NutriGlow will release a digital advertising campaign featuring Genelia, which will speak directly to young women who prefer natural and organic self-care. The campaign will focus on four products by NutriGlow: Sunscreen, Irish Coffee Face Wash, Orange Vitamin C Serum, and Wine Body Lotion.
