Bhavish Aggarwal, CEO and Co-chairman of Ola Electric tweeted, “We sold 4 scooters/sec at peak & sold scooters worth Rs. 600 crore in a day.”
Ola Electric, which claims itself as ‘future of mobility’, has reportedly declared that it has successfully pulled off the sale of more than Rs. 600 crore S1 scooters in a single day. The company officially started its sale on September 15, 2021 for the customers who made pre-bookings for the electric scooter.
The electric scooter establishment announced that it has managed to sell four of its S1 scooters per second on its first day of sale. The value of the vehicles sold is remarkable and is claimed to be more than what other giant vehicle-manufacturing companies sell in a day.
“India is committing to EVs and rejecting petrol! We sold 4 scooters/ sec at peak & sold scooters worthRs. 600 crore in a day,” tweeted Chief Executive Officer and Co-chairman of Ola Electric, Bhavish Aggarwal. He added, “Today is the last day, purchase will shut at midnight. So, lock in this introductory price and buy on the Ola app before we sell out.”
Ola Electric is offering its purchasing S1 and S1 Pro scooter service digitally through its application named as, Ola App. In a blog post, Aggarwal shared, “Yesterday we opened for purchase and consumers responded by booking the Ola scooters in unprecedented numbers. We sold 4 scooters each second.” He said the sales made by the company is more in the value terms than what the entire two-wheeler industry sells in a day. “Make no mistake, the age of EVs is here.”
He shared that the Indian market is induced with demand for two-wheeler electric vehicles, especially in the domestic space. Considering this, he further said that the company should anchor this opportunity to pilot its innovation-based strategies. He added, “…a robust local EV ecosystem and make India not only a big EV market, but also a global EV manufacturing hub.”
Direct-to-consumer-model-based establishment is now one of the most successfully emerging startups in the Indian market, especially in the automobile segment. It now faces direct competition from electric two-wheel vehicle makers including Hero Electric, TVS Motor Company, Ather Energy and Bajaj’s Chetak. When the company unveiled its launch of e-scooter-S1 and S1 Pro last month, it exceptionally crossed over one lakh bookings within 24 hours. The e-scooters were planned to be launched for purchase on September 8, 2021. However, due to a glitch last week, the launch was postponed. The delivery of the scooters is expected to start from October.
Recently, the startup was in highlights of the news for tying up with the banks and financial institutions in order to disburse loans to its potential customers for purchasing the scooters. Some of the banks and financial institutions joining hands with Ola Electric include HDFC Bank, Axis Bank, Bank of Baroda, ICICI Bank, Kotak Mahindra Prime, YES Bank, AU Small Finance Bank, and TATA Capital. It is reported that the delivery of the e-scooters will be at the customer’s doorstep.
Apart from all the highlights, the most recent one include Ola Electric’s initiative in employing 10,000 women in its first batch with the view of making Ola Electric FutureFactory as “all-women global plant”. It was officially announced by Aggarwal that the company will be run “entirely” by women. He tweeted, “Aatmnirbhar women bharat requires Aatmnirbhar women! Proud to share that Ola FutureFactory will be run ENTIRELY by women…It’ll be the largest all-women factory in the world.”
