PayNearby has created Digital Naari, a platform designed to provide more income-generating alternatives for women in rural and semi-urban areas. The platform will allow women to provide financial and digital services at their leisure, and PayNearby hopes to onboard and empower 100,000 women by 2025.
PayNearby, a branchless banking and digital network, has launched a platform to help women achieve long-term self-employment, according to a statement released on Saturday.
According to the statement, the program, named after the business Digital Naari, aims to provide extra revenue creation opportunities for women in rural and semi-urban areas.
The platform will allow the ‘banker didi’ to offer a wide range of financial and digital services to the public. Individuals can provide services at a convenient time, location (from home/store), and choice of products.
According to the Economic Times, “In partnership with various social missions, including the Uttar Pradesh Rural Livelihood Mission, the Rajasthan Gramin Social Development Board, and Grameen Foundation India, we are encouraging countless women to achieve economic and social independence.” identity through our Digital Nari application.”
Nearby claims to have over 10,000 women running businesses worth over Rs 1,000 crore annually. The Digital Nari Manch seeks to expand this network by bringing together organizations, self-help groups, and individuals committed to supporting sustainable livelihoods for rural women.
The services cater to the needs of rural women, such as withdrawals, bank account openings, cash advances, rebates, assurances (insurance + property), loans, and e-commerce, and provide financial literacy and freedom, which is easier for them
According to the Economic Times, the platform, in line with the government’s ‘Lakhpati Didi’ initiative, aims to get 100,000 women on board and promoted by the end of 2025, thus supporting their financial independence, the statement said .
The aim is to support women business owners, single women, and women with literacy issues to establish sustainable livelihood strategies to improve their economic well-being and promote self-reliance.
Nearby has over 10,000 women who collectively handle businesses worth over Rs 1,000 crore annually.
The new platform seeks to expand this network by collaborating with organizations, self-help groups, and people committed to improving sustainable livelihoods for rural women.
“We extend an open invitation to like-minded institutions and self-help groups to join us in maximizing the reach of this initiative and empowering women,” she said.
