The domestic arm of the US corporation stated that the fund will feature solutions that will boost its capabilities and promote innovation across numerous industries. These include customer research, go-to-market strategies, supply chain management, and brand creation and awareness. Other important focus areas include digital analytics, shipping and warehousing, sustainability, and the future of payments.
Procter & Gamble (P&G) India, a maker of Whisper sanitary napkins and Tide detergent, announced on Tuesday that it had established a Rs 200 crore fund to invest in technology-driven corporate problem-solving strategies.
The P&G Technovate Fund, according to the producer of Whisper sanitary products and Tide detergent, aims to use innovation and technology to address business difficulties. This will include methods for promoting innovation across supply chain, go-to-market, consumer research, and brand recognition and building.
The corporation said that this was in keeping with the government’s plan to spearhead the digital transformation. P&G said the fund is in addition to the Rs 1,300 crores it has invested over the last four years.
We believe that by forming collaborations with cutting-edge and sustainable solutions, we have been able to create value for our customers, partners, and communities, according to LV Vaidyanathan, chief executive of P&G India. He stated that the fund would work with outside, technology-focused partners.
