New AED206m Residential Development to Address Demand for Urban Living in Key Growth Nodes.
PC: Arabian Business
Dubai real estate landscape is set to welcome a new entrant as P.0.B1 Properties, the new real estate division of Saif Al Ghurair Real Estate Group (SAGRE), launches its first project, Serenova, in Dubai Silicon Oasis. The investment for the project totals AED 206 million ($56 million), with a strategic mission for P.0.B1 to balance urban convenience with sustainable long-term value within the main loci of development in Dubai.
P.0.B1 Properties is a new strategic milestone for the SAGRE Group, emphasising growth and innovation in the rapidly changing landscape of Dubai’s real estate market in line with ‘Dubai 2040 Urban Master Plan’. The group has been long fascinated by the process of shaping up the emirate’s real estate future and playing on its 60-year legacy of adding value to the city, and Serenova is ready as one of the first portfolios reflecting this new approach through desirable destinations within the evolving neighbourhoods of Dubai.”
Project Details and Design Focus
Completion of Serenova is expected in the second quarter of 2027. The plot area covers 7,850 square metres, featuring 222 units, which include broad studios, one, two, and three-bedroom apartments, plus elegantly designed premium two-bedroom apartments and exclusive four-bedroom penthouses. These contemporary living spaces offer flexibility and respond to the needs of modern families and young professionals who seek comfort through urban tranquillity.
The architectural design for the project encompasses open layouts, with expansive views of the skyline of Dubai, and emphasis on privacy and comfort. The apartments feature private balconies or spacious terraces on each side for an outdoor experience that is not interrupted in any way, including scenic skyline views.
Strategic Location and Enhanced Connectivity
Located in a strategic position as close proximity to arterial highways like Al Ain Road, Sheikh Mohammed Bin Zayed Road, and Emirates Road puts Serenova amidst the heart of Dubai International Academic City. Added to this is the advantage brought by the upcoming Blue Line extension of the Dubai Metro, which will include a station close to Serenova, greatly boosting access and connectivity for its residents.
Premium Amenities and Resident Services
Residents of Serenova are going to enjoy an excellent range of high-end amenities, with elements ranging from wellness, leisure, and convenience. These include:
- A landscaped courtyard and gardens for outdoor relaxation.
- Two family and children’s pools for family-friendly enjoyment.
- An adults-only rooftop skyline pool with sunset terraces.
- A wellness court and rooftop gym and fitness centre for health and recreation.
- Comprehensive security and 24/7 concierge services to ensure peace of mind.
With this mixed offering in terms of proximity to everyday amenities and strategic connections, Serenova will be very appealing to those seeking modern urban life in a thriving, well-connected community.
