Leading Experiential Agency Becomes the Latest Member of PRCA Mena  

Dubai’s public relations and communications sector thrives, with Publsh becoming the latest member of PRCA Mena, the regional group of the world’s largest professional PR and communications association. This partnership further reinforces a growing network of industry professionals committed to industry excellence.  

publsh joins prca mena

PC: Zawya

Publsh is a full-scale experiential agency based in Dubai that creates meaningful brand stories, experiential engagements, events, public relations, media buying, social media, and influencer campaigns. With over 1,000 successful campaigns, the agency has significantly contributed to brand-audience connection, triggering engagement.  

Commitment to Ethos in Public Relations  

Conrad Egbert, Head of PRCA Mena, expressed delight on Publsh’s membership, which he sees as paramount in raising standards for the sector.  

“We are happy to integrate Publsh into PRCA Mena, and we are thrilled with the acceptance of another member to our code of conduct, further raising standards and ethics within the wider industry. We look forward to seeing the team engage with the community and contribute to the PR teeth and communications landscape,” Egbert added.  

With Dubai, the center of innovation and excellence in the PR sector, PRCA Mena keeps expanding in ensuring that all professionals embrace opportunities together with ethical standards.  

A Strategic Step for Publsh  

Involving PRCA Mena is an important step underlined by Kushal Desai, Chief Operating Officer and Co-Founder of Publsh. He emphasized that such associations have a significant role in shaping the PR and communications industry. 

“PRCA Mena is the gold standard for PR and communications in the region, bringing together the best in the industry to drive innovation and excellence. Its role in shaping industry conversations, advocating for best practices, and providing a platform for collaboration is unmatched. Joining this prestigious network is an important step for us at Publsh, and we look forward to learning from and contributing to this thriving community,” said Desai.  

The PR space in Dubai is witnessing rapid evolution with the likes of Publsh taking initiation to match best practices across the industry. The city forms a strategic media and business hub that creates a fertile ground for PR and communications professionals to grow, innovate, and steer industry conversations.  

Action of PRCA Mena in the Region  

PRCA Mena, founded in 2016, is wholly dedicated to achieving better standards across the region’s PR and communications industry. The association is a global voice for excellence in public relations, representing over 35,000 PR professionals from 82 countries.  

PRCA Mena’s presence in Dubai plays a pivotal role in bringing together industry leaders while fostering collaboration through Europe, the Middle East, and Asia-Pacific. With the onboarding of agencies like Publsh, the association continues to ensure the strengthening of credibility and influence of the industry across the ever-evolving media and communications environment.  

Publsh’s becoming PRCA Mena member demonstrates a commitment to best practices in the sector and earns its status as a responsible and future-oriented PR operator in Dubai’s dynamic constituency.