Legacy is a monumental piece of priceless ecosystem that has been the result of decades of hard work. Along with a commitment to serve society, legacy also tends to garner itself with industry reputation. As a consumer, we are moved by the importance of legacy and generally drive ourselves to be a part of something unique and which has gone through the test of time. The editorial of Business Outreach Magazine takes it a step further by collaborating with Balmukund Steel which was founded back in 1995. What comes as a sheer passion towards manufacturing, Balmukund Steel is a beacon of quality and commitment.
Balmukund Steel was founded by Late Gopal Krishna Kanodia in 1995 at Patna. The company has shaped the definition of strong steel TMT bars. Over the years, the company has evolved into an industry leader in the steel industry. Balmukund Steel has been producing high quality TMT from 6mm to 32mm that caters according to the market demands. Currently, Rajeev Kanodia and Sajeev Kanodia, sons of Late Gopal Krishna Kanodia, have boosted the production significantly. Balmukund Steel produced about 180,000 tonnes annually with plans to expand business into regions like West Bengal, Jharkhand and Odisha. Rajeev Kanodia believes that infrastructure and architecture relies heavily on high-quality iron and steel products. These niche products provide a structure with reliability and longevity, thus ensuring value for the customers.
Most importantly, a company grows on trust and loyalty of the customers. Balmukund Steel always stays updated with the latest quality standards and compliance. It is interesting to understand that Balmukund Steel does not cater to all markets. The company focuses on the market that gives high priority over quality. Depending on market needs, Balmukund Steel increases their output and expands its pipeline. To deep-dive into the products, Balmukund Steel produces bars and rods of different sizes. The steel rods of the categories CTD/TMT/CRS come in sizes like 6, 8, 10, 12, 16, 20, 25 and 32 mm rods. These materials are used in several civil construction works and in buildings. Rajeev Kanodia and Balmukund Steel have been maintaining a sustainable relationship with the domestic dealers and the vendors. This has allowed the company to construct a stellar logistic and productive model. With a robust distribution network, Balmukund Steel have been scaling their business and meeting the requirements of the market.
It is a praiseworthy matter to run a company as experienced as Balmukund Steel through strategic planning and precise decision-making. Rajeev Kanodia is an admirer of transparency and due to the company’s solid relationship with vendors, clients get their product delivered in one or two days. In scaling Balmukund Steel’s market dominance, Rajeev Kanodia and other leadership have been consistent in researching the market, developed the infrastructure, and optimized the supply chain. To seek the best quality materials for the products, Balmukund Steel works with some of the largest manufacturers like Jindal Steel and Tata Steel. By following all statutory regulations, Balmukund Steel abides by an effective code of operation. This approach to leadership has allowed the company to always be at their ‘A-game’ and deliver more to the clients than the competitors.
Balmukund Steel’s products are the epitome of strength, flexibility and earthquake resistance. Their clients are from diverse industries like commercial constructions, residential constructions, infrastructure projects, automotive industries and many more. Balmukund Steel has received several prestigious awards, including “Global Brand of the Year” and “Most Trusted Brand of the Year,” recognizing its commitment to quality and excellence in the steel industry. Over the years, the company has successfully commercialized new technology and machinery, significantly increased their revenue from Rs. 50 cr to about Rs. 500 cr, supervised and managed a team that has developed patented products, ideated impressive financial strategy and fostered an inspiring work-culture.
Rajeev Kanodia and his leadership have navigated the growth of Balmukund Steel. One of the clients of Balmukund Steel said, “We have been working with Balmukund Steel for several years, and their commitment to quality and timely delivery has been exceptional. The strength and durability of their TMT Bars have consistently met our construction needs, making them a trusted partner for our projects. Rajeev Kanodia’s leadership and the company’s focus on innovation truly set them apart in the steel industry.”
With a large amount of time and money invested into the vision to be the greatest iron and steel manufacturer in India, Balmukund Steel has flourished with deep roots of culture and tradition. Such an enormous growth has been possible due to the constant auditing of the product quality, leadership excellence of Rajeev Kanodia and Sanjeev Kanodia, focusing on innovation and many others. Sanjeev Kanodia said, “When you buy Balmukund Steel you can be sure of two things and those are quality and endurance to your structure.” The “AllStar TMT Bars’ by Balmukund Steel is the latest offering by the company.
The product is synonymous to strength and flexibility that will benefit the construction industry in India. The ‘AllStart TMT Bars’ comes with a star grip design and is quite exceptional in bonding with cement. To add to this latest product, Bollywood Icon ‘Vivek Oberoi’ has partnered as the ‘Brand Ambassador’ of Balmukund Steel. This collaboration is self-explanatory considering the creative versatility of Vivek Oberoi which aligns with the business model of Balmukund Steel.
The self-produced raw material of M S billets/ingots of IS2830 comes with a strict quality supervision. With qualified foremen and supervisors, the size, maintenance and weight are carefully looked at. The skilled engineers look at the adherence to standards and quality. Rajeev Kanodia adds that every half hour, random samples are picked up from the production process to maintain product quality. As per IS1786/1985 for TMT bars along with IS-2830 for billers/ingots, values are noted and test certificates are issued to clients.
A process, such precise and mindful as Balmukund Steel makes them excel in the BIS norms. Along with this several technician checks, temperature check, chemical and physical checks with the necessary pre-dispatch tests makes the products of Balmukund Steel a benchmark in itself. The company’s testing laboratory comes with all the cutting-edge machines like the UTM-50MT capacity equipment for assessing the physical standards of the bars. When we asked Rajeev Kanodia on his take on success he said, “Success comes from relentless innovation, unwavering quality, and building trust—always striving to create value that lasts.”
