In its relentless pursuit of greatness, Rebel Foods aspires to construct a formidable $100 Mn food delivery empire within the Saudi market over the next three years. As part of this ambitious strategy, the company plans to inaugurate an additional 60 stores in Riyadh alone, while simultaneously expanding its footprint to encompass other prominent cities such as Jeddah, Dammam, and Khobar.
In a surprising move, Rebel Foods, the acclaimed cloud kitchen startup, has stepped into the Saudi Arabian market by unveiling two cutting-edge cloud kitchens in the bustling city of Riyadh.
This audacious endeavor marks a remarkable milestone for the company, founded back in 2011 by the ingenious duo of Jaydeep Barman and Kallol Banerjee. With a widespread presence across India, the United Kingdom, the United Arab Emirates, Indonesia, Singapore, and Malaysia, Rebel Foods is a force to be reckoned with. Boasting an impressive network of over 450 dark kitchens scattered across 70 cities in 10 different nations, this groundbreaking startup has redefined the culinary landscape.
Notably, Rebel Foods has placed a paramount focus on penetrating the lucrative Middle East market, and its entry into Saudi Arabia marks an exhilarating triumph, positioning it as the pioneering Indian food-tech startup to venture into this realm of culinary possibilities.
In its relentless pursuit of greatness, Rebel Foods aspires to construct a formidable $100 Mn food delivery empire within the Saudi market over the next three years. As part of this ambitious strategy, the company plans to inaugurate an additional 60 stores in Riyadh alone, while simultaneously expanding its footprint to encompass other prominent cities such as Jeddah, Dammam, and Khobar.
To facilitate its kitchen operations, Rebel Foods has embarked on strategic collaborations with the esteemed Dubai-based entities, KitchenPark and Kitch. Presently, the discerning palates of Saudi Arabia have access to an array of delectable offerings, including The Messy Burger, Oven Story Pizza, Fricken’ Fried Chicken, and The 500 Calorie Project. However, the culinary journey is poised to become even more exhilarating as Rebel Foods prepares to introduce renowned brands such as Mandarin Oak, Faasos, and Behrouz Biryani in due course.
In a recent display of unwavering commitment to its valued workforce, Rebel Foods granted employee stock ownership plans (ESOPs) to a staggering 5,000 employees, encompassing both its extensive network of 350-plus kitchens and corporate offices. This progressive move solidifies the company’s dedication to fostering a culture of inclusivity and empowerment.
Financially fortified, Rebel Foods successfully secured a substantial $9.1 Mn in a debt funding round from esteemed investors Northern Arc and Stride Ventures in April of this year.
This influx of capital further fuels the startup’s relentless pursuit of expansion, both internally and externally. Furthermore, the total value of ESOPs held by Rebel Foods’ diligent employees has reached a staggering $65 Mn, firmly establishing the company as a beacon of success and prosperity.
As a testament to its ever-expanding empire, the food tech start up astutely acquired majority stakes in the esteemed luxury chocolate brand SMOOR last year. While the exact figures of the deal remain undisclosed, the value of SMOOR skyrocketed to an impressive $50 Mn following Rebel Foods’ strategic investment, cementing the company’s reputation as a shrewd investor in innovative and high-potential ventures.
