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| Table of Contents | |
| 1 | Royal Enfield Success Story; From Ancient to Modern Look of Bullet Bike in India |
| 2 | Royal Enfield Bikes; Birth |
| 3 | Royal Enfield In India |
| 4 | Royal Enfield Success; Vision of Siddhartha Lal |
| 5 | Top 5 Bikes of Royal Enfield |
| Royal Enfield Classic 350 | |
| Royal Enfield Hunter 350 | |
| Royal Enfield Bullet 350 | |
| Royal Enfield Meteor 350 | |
| Royal Enfield Continental GT 650 | |
| 6 | Royal Enfield Growth Rate |
| 7 | Conclusion |
Bullet Bikes are known for their magical exhaust sound and their engines which are the most powerful and compatible to provide the best riding experiance on the roads. The Royal Enfield Bikes are the most loved ones in the modern world not only for the young but also for all who love to have control of the beast engines having the power to fly with their powerful exhaust and metal body. Royal Enfield Success Story is not a one-night success but a research methodology that will help us all to understand the modern-day requirements of people who are looking for their life experiences.
Royal Enfield Bikes; Birth
The beginning of this superpower and stylish bikes in the world started with the heroic moves of Bob Walker Smith and Albert Eadie in 1891. They bought George Townsend & Co. of Hunt End, Redditch which was the well-known manufacturer of the bicycle and had a well-established record of about 60 years in the industry.
Seeing a lot of development and updates one of the stylish supermodels came in 1930 from the 225cc 2-stroke Model A to the 976cc V-twin Model K. New 350 and 500cc side-valve and overhead valve machines with dry-sump. Earlier the model known to be as ‘Bullet’ which was the love of many riders who loved the power of such beauty.
In 1933, The founding partner and managing director of the Royal Enfield company Bob Walker Smith passed away and in that place, his son Major Frank Smith took the responsibility to take this to new heights. The manufacturing of the new Bullet 500cc powered came in 1936 pushing the bike market in a super hot pot and almost every bike lover was trying to get the ride of this bike.
From then to now the bike and the company have taken various significant updates and changes which also contributed to shaping it as one of the best bike manufacturers in India.
Royal Enfield In India
Royal Enfield is an Indian bike manufactring company and the factory is well-established in Chennai it was earlier a British motorcycle company Madras Motors, but it is now a subsidiary of Eicher Motors Limited. The beggining of this motorcycle can be seen through the action of the Indian Government when it decided to provide these bikes to their military personnel and forces consequently it ordered 800 350 cc model Bullets.
In 1955 the Redditch company made a partnership with Madras Motors in India to form ‘Enfield India’ and started to assemble various models of Royal Enfield. In a strategic move when the company was in collaboration with the Eicher Group, it also started manufacturing other tools like tractors, trucks, and agricultural tools.
With the heroic beggining, the bike company seems to be in the ending phase when the other bike manufacturing companies come into action and this leads to ceased motorcycle production at their Jaipur factory in 2002 and more.
After facing a lack of fame and prestige in the automobile world the bike manufacturing company again came into action in 2015 when it finally announced the new President of the Royal Enfield as Rudratej ‘Rudy’ Singh who was earlier the Vice President of Unilever in Singapore. Seems like his footsteps in the Royal Enfield are like good luck for the company in the name of various updates and stylish of bikes the Royal Enfield successfully achieved new heights and goals.
Passing a long time the company announced its acquisition of the UK motorcycle design and manufacturing firm Harris Performance Products which had earlier worked and developed the chassis of the Royal Enfield Continental GT Cafe Racer. Royal Enfield’s Success is not an ordinary one because it was once famous in 2015 when the company overpassed the number of sales of Harley-Davidson in global sales 2015 for which it received the accomplishment directly from US President Barak Obama.
“I saw the Republic Day daredevils on Royal Enfield motorcycles,” he said when he visited India on its Independence Day celebration, further adding, “The secret service doesn’t let me ride motorcycles, especially not on my head”. When he got to know about the use of this motorcycle in the Border Security Forces he said “I would, by the way, not drive a motorcycle after watching those incredible acrobats”.
The well-established brand of bike manufacturer has achieved global accomplishment and prestigious rewards for being one of the highest-selling motorcycles not only in India but all over the world. The company also defeated Herley Davidson whose former executive Copes, said “I live here, so I am biased. But in my mind, Milwaukee is kind of the centre of motorcycling in the United States” and further added, “We view this as kind of our first flagship dealership.”
Royal Enfield Success; Vision of Siddhartha Lal
Who knew that Royal Enfield would be the best manufacturer of bikes and even become the dream of many people luck never waits and the world’s best bike manufacturing company Royal Enfield which was just about to shut down took to decision to stand under the leadership of Siddhartha Lal.
The Younge man stepped into it having 26 years of age in his hands under the father’s name of Vikram Lal who stated Eicher and was owning the Royal Enfield Company. The son’s passion and love for the bikes let him work to save its future and convinced all to let him work in the direction to make this company the leader of the bike manufacturer in the world. He became the CEO of the company in 2000.
Under his vision and leadership, the bike manufacturing company became the largest-selling motorcycle brand in the world surpassing the biggest competitors like Harley Davidson and Java. The man has worked surprisingly and taken the company to new heights which is amazing for all.
Top 5 Bikes of Royal Enfield
Royal Enfield is the name known to all bike lovers globally and people have dreams about this bike which is available under the average price segments that allow all people to have control over the superpowered bikes in India. The Royal Enfield’s Success in India can be seen through the top 5 Royal Enfield bikes which have been the largest selling and demand among the people. Here we are listing the top 5 bikes of Royal Enfield Company.
1- Royal Enfield Classic 350 (Rs.1.93 – 2.25 Lakhs)
This bike is one of the best bikes of the Royal Enfield which is an all-new 349cc air-cooled single-cylinder fuel-injected engine that produces 20.2hp and 27Nm torque while meeting the latest emission standards. This bike is the first choice among bike lovers to drive and feel the power of the bike on the roads.
2- Royal Enfield Hunter 350 (Rs.1.50 – 1.75 Lakhs)
This bike of Royal Enfield comes with the 349cc air-cooled fuel-injected engine which can produce 20hp and 27Nm torque and has a 5 gear system. This bike has a new design and several cool features such as an LED headlamp, stubby exhaust, angular side panels, creating road presence, and a tear-drop tank. The bike also has 300mm front and 270mm rear disc brakes with single or dual-channel ABS.
3- Royal Enfield Bullet 350 (Rs 1.74 lakhs )
This is one of the best bikes of Royal Enfield which is featured with many new styles and powerful engine capacity of 349cc air-cooled single-cylinder fuel-injected engine. The bike can produce 20.2hp power at 6,100rpm and 27Nm torque at 4,000rpm. Coming with all other features like ABS brake system and classic look it is available in 4 variants.
4- Royal Enfield Meteor 350 (Rs 2.05 lakhs)
This Royal Enfield bike is one of the best bikes of the company which comes under the features of a 349cc air-cooled single cylinder fuel injected engine that can generate enough power to provide you the power to ride the heavy bikes in the road.
5- Royal Enfield Continental GT 650 (Rs.3.18 – 3.44 Lakhs)
These are the overweight bikes in the Royal Enfield Bikes List that have heavy power in which the engine capacity is 648cc air-oil cooled fuel-injected parallel twin motor producing 47hp and 52Nm torque which is compared with the interceptor bike design. The style of the bike comes under the look of a cafe racer and the most loved one among the Royal Enfield lovers.
Royal Enfield Growth Rate
The global leader in bike manufacturing is having a great phenomenal growth rate and it is going on 40% to 50% Year on Year growth for the last year which looks significant as compared with the other competitors like Harley Davidson which has an annual selling record of about 2.67 lakhs bikes whereas the Royal Enfield sale was about 3 lakhs units in 2014.
The company’s reputation is recognised by the international market and that’s why the manufacturing of the bikes has been increased and the production has seen a capacity of 52,000 bikes every month by December 2015.
The company just sold its inventory of 200 units of limited edition ‘Despatch’ bike in less than 26 minutes during an online sale which gives an idea of the well-esteemed company for bike manufacturing. It has franchises in more than 40 countries all over the world and the customers are extremely happy with its results.
Conclusion
Driving a bike and enjoying the feeling of an engine’s power is all a bike lover wants and Royal Enfield is an all-in-one bike manufacturing company that fulfils all your desires uncovering the Royal Enfield bikes collection. How the company set its record and its strategic moves like its super comeback with new styles and powers is making bike lovers crazy for taking a drive. Do not need to wait when all the bikes are under the average price segments and even under the discounts that are available from time to time.
