Entrepreneurship is a path of hard work and dedication towards a long-term vision. Anything great and sustainable is not made in one day, but demands years of commitment. Businesses get to witness success, in terms of profit or market appreciation, when the entrepreneur cultivates their holistic thought-process to give value to the customers. For the past several years, Business Outreach Magazine has believed in the creation of a community of the brightest minds of our time. We have been consistent in providing the paper for these visionaries to express their success and failures. Today is no different as we move ahead in collaborating with Salman Salim Sorathia and how he shaped Maxima Group of Company to be an industry leader in the building materials sector.
Maxima Group of Company was founded back in 2009 by Mr. Salim Abdulla Sorathia in Dubai. The company was strategically placed in a location which is the hub of industrial progress in the United Arab Emirates (UAE). Maxima Group specializes in producing high-quality faucets, water heaters, water purifiers, water pumps, and electrical products. With an impressive scalability, Maxima Group expanded to the Gulf region, Africa, Sri Lanka, Pakistan, and parts of Europe and Asia. Mr. Salman Salim Sorathia leading by the ethical standards of his father, Mr. Salman is currently diversifying Maxima Group’s product portfolio. The company is also playing a pivotal effort in expanding the business to various parts of the globe.
Looking into the company vision, Salman Sorathia and Maxima Group are laying the ecosystem of architectural marvel with their premium quality products. To add to the customer’s perspective, Maxima Group has priced the products at a range which caters to a diverse customer segment. Home is where our heart stays and Salman Sorathia has truly uplifted the customer’s spirit and the joy towards building a luxurious and comfortable home.
Any and every company that skyrockets their growth trajectory has two things in common. One is to listen to the feedback of the customers and keep on innovating and the other is to perfect the product to devalue any competition in the market. Maxima Group, under the leadership of Salman Salim Sorathia, have built a sustainable relationship with their customers and clients. This also positions the company as the largest sellers of water heaters with a selection of more than 15 brands.
When designing your ‘mespace’, a lot goes into the minds of the customers. Salman Sorathia through the Maxima Group has always shared their promise of delivering great quality and customer experience. A good company listens to its customers but a great company like Maxima Group listens to the customers and works with a unified goal, filled with purpose. The building material industry is very competitive. Salman has focused highly on building a team that values trust and creates a lasting impact through their job. It is not only about bringing the best product in the market. But the team of Maxima Group, led by Salman Sorathia, fosters an environment of idea-sharing. This approach has always kept the company ahead in the market as there are multiple sets of eyes and minds to look after maintaining quality standards.
Salman Sorathia believes that the customers not only search for the right product, but also the right product under their trusted brand. Branding is so important these days as it creates the picture of the company history and how it is moving forward with metrics like sustainability and scalability. At Maxima Group of Company, Salman Sorathia prioritizes skill development for the employees which help in staying informed on the latest market trends and tackle unforeseen challenges. While analyzing the leadership style of Salman Sorathia, we can understand that he is a catalyst of inspiration for others. An employee taking accountability portrays the critical thinking capability of the team, especially at Maxima Group of Company.
In a business, there can be hurdles along the way. But the best entrepreneurs leverages on the overwhelmingness of the situation and turn that to an opportunity. Salman Sorathia always inclined towards brainstorming sessions and transitioned roadblocks into optimistic conclusions with collaboration. The market will throw speedbumps and Maxima Group have marvelously shifted to strengthening their adaptation skills for growth and development. When it comes to education, Salman Sorathia completed his schooling at The Indian High School in Dubai from 2000 to 2006. Following his schooling, he pursued a Bachelor of Commerce (BCom) degree in Business Management at Mumbai University, where he studied from 2006 to 2009.
At Maxima Group of Company, Mr. Salman Salim Sorathia focuses on strategic planning, decision-making, oversight, risk management, financial overview and ensuring compliance across various operations. Currently, Maxima Group is on a winning streak while planning to expand their product portfolio from 10,000 products to about 50,000 by 2028. They are also focused on optimizing its supply chain processes to improve efficiency, reduce costs, and enhance the overall customer experience. This includes leveraging technology for better inventory management and logistics. Under the ecosystem of Maxima Group, Italisa is a prominent brand that prioritizes quality and sustainability in the ‘Building Materials’ and ‘Home Appliances’ industry.
Furthermore, Italisa emphasizes excellence in its product offerings, ensuring that customers receive durable and reliable solutions for their building and home appliance needs. Some of the clientele of Maxima Group includes commercial projects in supplying materials for large-scale commercial developments such as office buildings, shopping centers and industrial facilities. For residential projects, Maxima Group provides essential building materials for single-family homes, multifamily units and high-rise apartments. The company also partners with government projects with several agencies on infrastructure projects, public buildings, and community developments.
Challenges in growing a business will always lurk around but entrepreneurs like Salman Sorathia always believed in their passion towards profession. With a solid financial strategy, sustainable customer relationship and innovative product, Maxima Group has been able to scale since its inception. Salman’s far-sightedness with management skills have surpassed every roadblocks that came in the way. When we asked Salman Salim Sorathia on his take on success, he said “ A successful business is built not only on products or services but on trust and integrity.”
