New Delhi, India – After a cryptic tweet, BCCI President Sourav Ganguly on Thursday announced a partnership with Noida-based edtech startup Classplus to promote thousands of educators and content creators.

After 30 years in Indian cricket, Ganguly took to social media to announce this initiative. “The first step towards achieving your dreams is having the right coach,” Ganguly says in the 30-second clip.

Classplus claims to have digitized over lakh educators and content creators in over 3,000 cities, serving 30 million students and assisting them in building their online presence and selling their online courses.

“With Dada (Ganguly) at their side, we hope to help these edupreneurs expand their reach and take their business to new heights,” said Mukul Rustagi, CEO and Co-Founder of Classplus.

The startup recently received $70 million in a Series D funding round led by Alpha Wave Global and Tiger Global, and is now valued at nearly $600 million.

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Classplus assists educators and content creators in starting and growing their online coaching businesses.

Tiger Global, AWI, RTP Global, Blume Ventures, Sequoia Capital India’s Surge, Spiral Ventures, Strive, Times Internet, and Abu Dhabi-based Chimera Ventures have all invested in the startup since its inception in 2018.

Ganguly sought to dispel rumors of a possible political debut with a cryptic tweet on Wednesday, seeking to clarify his next venture.

After a few hours of keeping people guessing, Ganguly himself revealed late that his new venture will be an educational app rather than politics.

However, his Twitter message contained enough ingredients to spark speculation that he was ending his cricket career and making his political debut.