In the campaign, the God of Cricket goes back in time when he is driving his very first car, Maruti 800.
The used car marketplace, Spinny, has unveiled a new campaign featuring its brand ambassador, Sachin Tendulkar. The campaign commemorates the nation’s mindset of dreaming big and making things happen.
The film series showcases how several people go beyond their limits for their dreams, love, and self. In the campaign, the God of Cricket goes back in time when he is driving his very first car, Maruti 800.
The campaign titled ‘Go Far’ is quite relative that features different individuals who are telling their stories where they went beyond their limits to achieve their goals. The newly unveiled campaign will be visible across several mediums – TV, radio, OOH, and OTT.
Tendulkar said, “A car to me is more than just a mode of travel. It’s my second home, my co-passenger in the journey as one explores the life and goes places. Our car reflects us, and sometimes complements our personality. When Squad Spinny re-created my first car, it was therefore very special. The team had put in a lot of effort and gone great lengths to bring back special memories of my first car. Spinny values the emotions behind car ownership and strives to provide an experience with timeless values of trust, transparency, and integrity”.
