A resident of Jamnagar, Gujarat, Neelkanth Mardia is a final year student at the Institute of Teaching and Research in Ayurveda (ITRA), Gujarat. Through PM Narendra Modi’s Startup India program, he realized his dream of setting up a startup.
The Ministry of Ayush has launched a number of efforts to foster a startup culture in the field of traditional medicines. Startups and students participated enthusiastically in the three-day Global Ayush Investment and Innovation Summit (GAIIS 2022), showcasing their products and varied efforts. Many known firms, as well as startups, put up their stands at the GAIIS 2022 show. Green Forest Wellness, founded by Neelkanth Mardia, is one such Student Ayurvedic Startup that has received a financial offer of Rs 2.50 crore from a private corporation.
Neelkanth Mardia, a Jamnagar, Gujarat native, is a final-year student at the Institute of Teaching and Research in Ayurveda (ITRA). His idea of launching a firm took flight thanks to Prime Minister Narendra Modi’s Startup India initiative.
He founded Green Forest Wellness, an ayurveda-based cosmetic brand, in October 2021 with only Rs 5 lakhs. However, owing to a lack of cash, he was unable to broaden its reach and increase sales. He intends to use the funds for product expansion and marketing.
Dr. Anup Thakar, Director, ITRA, said, “Neelkanth Mardia was a fast learner and hardworking student from the very beginning. He was fond of finding new formulations based on the principles of Ayurveda. He has been very enthusiastic about his entrepreneur dream. I am glad that a private company has offered to invest Rs 2.50 crore in his startup. I wish him a bright future.”
While inaugurating the Global Ayush Investment and Innovation Summit 2022 in Gandhinagar, Gujarat, Prime Minister Shri Narendra Modi stated that, like other industries, he hoped to see a unicorn emerge from the Ayush industry in the future years. The success of Neelkanth Mardia will encourage additional entrepreneurs to emerge from the Ayush industry.
Green Forest Wellness Company produces Ayurvedic cosmetic items such as Anti-Aging Cream, Hydrating Moisturizing Cream, Face Cleanser, Nourishing Facial Cleanser, Intense Repair Facial Cleanser, Hair Cleanser, Hair Conditioner, and facial serum.
Green Forest Wellness Company intends to expand significantly in the future. The startup intends to open Green Forest Wellness Clinic, where patients will be provided Ayurvedic treatment tailored to their specific ailment in a natural setting. Another goal is to build Green Forest Wellness Park, which will aid in the rehabilitation of drug users. He also intends to establish Green Forest Veterinary Solution, where animals will be maintained healthy via the use of Ayurvedic methods and medicines.
