The world is moving ahead with all its glory and beauty while society learns of innovation and technology. Science has progressed impressively, taking with it, the enormous prospects in major industries like healthcare. To focus deeply, the healthcare industry embodies traditional approaches to growth. With the limitlessness of innovations in digital marketing and branding, visionaries are steadily exploring impressive growth prospects in the healthcare industry.
Business Outreach Magazine collaborates with Swapnil Shivaji Narake, whose experience as a seasoned marketing strategist has drawn a parallel benchmark of digitalization with the traditional approaches. Swapnil Narake opens up about the fact that his 15 years of experience as a marketer has taught him to always stay updated with the latest trends. Being certified in Google Ads and Analytics, along with an ongoing PhD in Digital Marketing, Swapnil Narake has built a commendable leadership profile under his belt. Additionally, Swapnil also has an MBA in Marketing from MIT School of Management, Pune, and completed an Executive Program in Digital Marketing for Business Growth at IIM Bangalore.
Swapnil Narake believes in storytelling and how a brand could resonate with its diverse customers, spreading the right message for a valuable social impact. As a General Manager in Marketing at Lokmanya Hospitals, Swapnil breathes with the integration of AI, automation and omnichannel strategies to portray the brand as a pioneer in healthcare innovation. It is fascinating to understand that Swapnil has been committing to the growth of the healthcare industry in Maharashtra. The consumers want themselves to be informed about the latest proceedings in innovation and medical care through the marketing and PR campaigns.
But Swapnil Narake has brilliantly scaled his career starting with increasing website traffic from 20,000 to 200,000 monthly visitors in 2.5 years, scaling a YouTube channel from 20,000 to over 700,000 subscribers, generating about 200,000+ leads through performance marketing campaigns worth ₹10 million, introducing AI-driven marketing automation, improving operational efficiency and many others. Swapnil Narake has been invited as a Panelist on Digital Transformation in Healthcare at MIT-WPU’s National Healthcare Conclave, delivered guest lectures at renowned institutions like Pune University, Symbiosis International University, Shivaji University, Upgrad, and MIT-WPU and many other accomplishments.
There have also been challenges like budget limitations while maintaining the efficacy of a marketing campaign and incorporating the mindset of learning tools for the industry professionals. But the dedication to chalk a meaningful impact for the nation and its communities, in regards to healthcare, keeps Swapnil motivated and at his ‘A game’. When we asked Swapnil Shivaji Narake on his approach towards success, he said, “In the ever-evolving landscape, innovation sparks ideas, creativity shapes them, and hard work turns them into lasting achievements.”
