The round-eyed, chubby cheek, blue-haired girl in her trademark red polka dot dress with a red polka dot bow. This is the description of one of the most famous advertising

New trends are emerging that will impact the advertising industry. It will influence everything from audiences to investments and technological platforms.  Changes in advertising The epidemic has significantly altered people’s

In recent years, we have seen a dramatic change from conventional advertising to integrated advertising. As an integral part of integrated marketing communications, Public Relations or more commonly known as

From the famous blue-haired Amul girl to Air India’s Maharaja to Vodafone’s Zoo Zoo, India has witnessed various famous mascots.  Becoming a big business or a brand and connecting with

Advertisement business industry has enlarged and grown steadily during recent years. We’re surrounded by adverts from newspapers to the holdings on the street to our smartphones. Advertising Business in India

We have seen artificial intelligence occur in human settlements but AI has brought us a new world to discover, today we are going to explore how artificial intelligence has revolutionized