California-based content monetization firm InMobi acquires consent managing platform Quantcast Choice
InMobi, a company based in California that specializes in content monetization and marketing technology has bolstered its privacy solutions by acquiring Quantcast Choice, a platform, for managing user consent. This acquisition aims to improve data governance, consent management, and privacy control for publishers who operate on devices and the web. The transition of Quantcast Choice customers and the introduction of the offering, for publishers are expected to happen in the future.