A Journey Through India’s Radio Industry: Big FM and Radio Mirchi’s Market Leadership
We all remember our grandparents and perhaps our parents listening to the radio. Before television became prevalent in homes, the sole source of information and entertainment was radio. Even now, most of us enjoy listening to the radio while driving since it introduces us to new and occasionally forgotten tunes. Today, while traditional television is competing with OTT and other services, radio remains important. So, let us take a look at the radio industry’s history and current state.