TagZ Foods, a business selling snacks, is situated in Bengaluru. It has raised $2 million in a pre-Series A round of funding led by 9 Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi, and Rannvijay Singha.
Prior to this round of funding, TagZ had acquired $1.2 million in early capital from a collection of angel investors in 2020.
Shark Tank India’s inaugural season featured the business, which also received finance from Namita Thapar, executive director of Emcure Pharmaceuticals, and Ashneer Grover, cofounder of BharatPe.
The money will be used by TagZ to boost operations, introduce new products, expand into new markets, and accelerate the company’s growth.
The money will also be used to develop the company’s logistical system, expand its marketing initiatives, and upgrade its technological infrastructure.
The new capital would allow TagZ, according to creator and CEO Anish Basu Roy, to pursue its objective of becoming the fastest-growing food D2C brand.
In our quest to develop a healthier snack brand for the younger generation, we are overjoyed to receive such strong support from our investors. We intend to step up our efforts to help you expand four times this year, he said.
In 2019, Roy and Sagar Bhalotia founded TagZ Foods, a company that produces 50% less-fat popped potato chips, gourmet dips from across the world, and a variety of cookies with centers.
The firm uses food technology to produce supposedly cholesterol-, trans-, artificial-color-, and preservative-free potato chips.
The prominent actor and television personality Rannvijay Singha has invested in this round and will be sponsoring the brand, according to the modern snacking company.
Rannvijay is renowned for his sense of adventure and enthusiasm for innovative and disruptive enterprises. His affiliation with TagZ is anticipated to significantly increase the company’s brand visibility and customer engagement, according to the statement.
In the past 18 months, TagZ’s volume has increased 30 times. A network of 5000 retail locations and availability on over 30 e-commerce platforms, including Swiggy, Instamart, Zepto, and Blinkit, among others, are used to target the top 30–40 million homes in the country. Additionally, TagZ items can be found in foreign markets like Kuwait, Dubai, the Maldives, and Australia.
Tagz has quickly developed a strong following among consumers, according to Tushar Agarwal, partner at Dexter Angels and one of the round’s lead investors. Over the past 18 months since our investment in their prior round, they have shown amazing scalability and expansion while continuing to keep a strict focus on profitability.
