With its newest service, TikTok, which currently rules the short-video and social media markets, hopes to challenge Spotify and Apple Music.
The business said that it will be introducing “TikTok Music,” a new subscription-only music streaming service, in Brazil and Indonesia. Users can listen to, download, and share songs using TikTok Music by connecting the service to their current TikTok accounts. Major record labels like Universal Music Group, Warner Music Group, and Sony Music have catalogs available through the service.
A corporate representative was questioned about whether TikTok intended to introduce the streaming service in the United States and said that there was currently nothing to disclose. The spokesperson wrote in an email, “We are pleased about the prospects for TikTok Music for music fans, artists, and the industry, but we don’t have any further news to give on future plans.
Resso, the current streaming service offered by ByteDance, will cease operations in Brazil and Indonesia on September 5. Resso is also available in India, although TikTok hasn’t specified whether or when TikTok Music will be made available there.
Brazil charges $3.49 per month for a TikTok Music membership, while Indonesia charges $3.25 for iOS customers. For the first year, Indonesian Android users will pay $2.96 a month, and subsequently $3.25. There is no free membership option available for TikTok Music; however, a month-long trial is available.
We are happy to present TikTok Music, a novel service that fuses the strength of TikTok’s music discovery with a top-tier streaming experience. According to Ole Obermann, the company’s global head of music business development, TikTok Music will make it simple for users in Indonesia and Brazil to store, download, and share their favorite viral tracks from the platform. “We are excited about the opportunities TikTok Music presents for music fans and artists, as well as the great potential it has to significantly advance the music industry.”
TikTok will need to have a user interface that’s worthwhile switching to in addition to offering benefits to customers if it wants to compete with well-known music streaming services. For instance, it might be challenging for the company to persuade users to select TikTok Music over Spotify Premium in Brazil and Indonesia because the latter is only marginally less expensive.
