Great businesses change the world because of the great innovators leading it. Just think for a moment about a society without technology. While there can be an extensive debate around the pros and cons of technology, brands creating products that share a value for customers, often become a legacy. Business Outreach Magazine believes that the power to evolve our time with innovation and collaboration is what entrepreneurs do with their brands or ideas. Today we want our readers to sit back and appreciate the hard work that goes behind helping a brand achieve their branding targets so they can compete toe to toe with global major players.
Tanmay Desai founded Searchberg Digital Private Limited with the goal to scale local ecommerce brands with a digital presence. This is where Tanmay Desai has perfected in over 10 years of his career as a consultant and digital marketer. Tanmay’s depth of compassion in helping local and national brands make it big through customer reach and online presence is nothing short of exceptional.
Most importantly, any brand that has been successful understands the importance of family. And such an organic thought process helps a brand integrate their products for the people. Tanmay Desai takes pride in being the husband of a multi-faceted woman and the father to his daughter. He worked as a consultant at Google, where he helped brands of various sizes optimize their marketing strategies. Tanmay had the privilege of working on high-profile campaigns, including for Meta during its early launch and Instagram’s promotion through YouTube. He also contributed to campaigns for major names like the Avengers.
While working at big corporate firms, there were instances where Tanmay often found himself figuring out a balance between upholding the company’s goals and the client’s interest. This motivated him further to start his own business with the vision to build a positive impact. Tanmay shares some clarity on the fact that India is phenomenal in the manufacturing industry. But due to lack of digital expertise, several great local and national brands find it overwhelming to tap into sustainable customer interest and retention. In this regard, many global brands have mastered the ropes of branding which allows them to bring more customers to themselves.
Tanmay aspires to help local brands thrive not only in our country but also reach international markets. And Searchberg online, under the leadership of Tanmay Desai, comes at this juncture. Searchberg Digital creates holistic solutions for our local manufacturers and brands which leads to business growth and scale brand potential. Some of the services provided by Searchberg Digital are Brand Building, Performance Marketing, Social Media Management and content creation along with Website Design and Development.
Tanmay helps brands excel in digital marketing, especially the Google Ads platform. While building Searchberg Online, Tanmay recollects his career and life, where he learned from his failures and mistakes, seeking self-learning pathways due to lack of any mentor and living the definition of a self-made entrepreneur. When we asked Tanmay Desai on his approach towards life, he said, “Nothing comes free or easy in life. There is always a price to pay, whether it’s in time, effort, or sacrifice. The key to success is patience—stay persistent, and the rewards will follow.”
