With a stated range of 300 kilometers, the Tata Tiago EV is the cheapest electric vehicle in India.
As the official sponsor of every IPL game, Tata Motors will display the Tiago EV at each of the 12 stadiums and interact with spectators through a variety of events. One of them is the “100 reasons to go electric vehicle with Tiago.ev” campaign, which tries to expose psychological obstacles to EV adoption and dispel widespread EV fallacies.
The Tiago EV will be the official partner of the upcoming Indian Premier League (IPL), according to an announcement from Tata Motors. This will be the company’s sixth consecutive year of cooperation with the Board of Control for Cricket in India (BCCI). On March 31, 2023, the IPL season will get underway. The action demonstrates Tata’s dedication to the EV market in India.
The corporation wants to raise awareness of electric automobiles via this platform (EVs). “Our affiliation with India’s largest media brand will enable us to emphasize the significance of EVs, not just in metropolitan India but also in smaller towns, “the Tata Passenger Electric Mobility’s Vivek Srivatsa, Head of Marketing, Sales, and Service Strategy. “Through promoting the quick uptake of EVs in India, we want to generate significant value from our relationship and further the ongoing revolution toward the future of transportation.”
As the official sponsor of every IPL game, Tata Motors will display the Tiago EV at each of the 12 stadiums and interact with spectators through a variety of events. One of them is the “100 reasons to go EV with Tiago.ev” campaign, which tries to expose psychological obstacles to electric vehicle adoption and dispel widespread EV fallacies. The Tiago EV’s distinctive selling characteristics are also highlighted in the campaign.
The Tiago.ev Electric Striker Award, which honors players with the highest strike rate throughout each match, will also be presented during this year’s IPL games. Each match’s victor will also earn a trophy and a monetary prize of Rs. 1 lakh. Meanwhile, the season’s top electric striker will get the chance to take home a brand-new Tata Tiago EV.
Tata Motors will donate 5,00,000 as part of its IPL commitment to help increase the biodiversity of coffee crops in Karnataka by planting trees every time the Tiago EV show car is struck by the ball. Also, Tata will give certain match tickets to Tata EV customers. Since 2018, Tata Motors has partnered with the IPL and has displayed a variety of items.
