Nails Our Way offers a variety of fashionable nail enamel collections, including ‘Gel Well’, ‘Swift Dry’, ‘Breathe Away’, and ‘Treat Coat’. Tira, an omnichannel beauty retail platform, was launched in April 2023 and offers a variety of products in categories such as makeup, haircare, fragrance, men’s beauty products, and infant care. Last month, Tira made its foray into the cosmetic accessories industry with the launch of “Tira Tools.”
Tira Beauty, owned by Reliance Retail, has launched a new private label brand, Nails Our Way, as part of its growth into the beauty industry.
According to a business release, the new range includes premium nail color and care products that enable customers to express their style and promote personal originality.
Nails Our Way offers a variety of stylish nail enamel collections, including ‘Gel Well’, ‘Swift Dry’, ‘Breathe Away’, and ‘Treat Coat’. These collections are available in a variety of color colors to fit any mood or occasion.
In addition to these enamels, the collection includes vital nail care products such as ‘No Bump Case’, ‘Cuti Care’, and ‘Toughen Up’, which nourish, strengthen, and protect nails.
The product line also includes nail enamel removers like ‘Squeaky Clean’ and ‘2 Toned Vanisher’.
In addition to single products, the brand provides a complete manicure solution and simple kits, such as ‘French ‘Em Up’ and ‘Nailed It’.
Tira, an omnichannel beauty retail platform, was launched in April 2023 and offers a variety of products in categories such as makeup, haircare, fragrance, men’s beauty products, and infant care, among others.
It competes directly with cosmetics e-tailer Nykaa, as well as other competitors like Tata Cliq Palette and Sephora.
The brand’s debut coincides with Tira’s expansion of its beauty services. The Reliance-owned brand entered the cosmetic accessories market last month with the release of ‘Tira Tools’.
For quite some time now, investors have shown a strong interest in India’s beauty and personal care industry.
Clensta, a D2C beauty and personal care firm based in Gurugram, raised INR 75 crore in a fundraising round headed by TradeCred in July of last year. Previously, in April, RAS secured $1.5 million in funding from Green Frontier Capital.
According to an IMARC Group analysis, the Indian BPC market was valued at $26.3 billion in 2022 and is expected to increase at a CAGR of 6.25% to $38 billion by 2028.
