What is Lead Generation?
Lead generation is the process of identifying, attracting and eventually conversion of potential audiences who have shown some level of interest in a company’s products or services.
It is an essential tool in the development of a sales pipeline for the business by nurturing targets and engaging with them until they are successfully converted from potential to a real customer.
What is a Lead Management Software?
Lead Management Software is often a cloud-based software system that helps businesses and organizations in identifying capturing nurturing and eventual conversion of potential leads
Lead Management systems often help in data collection, identification of prospective leads and have built-in tools that help in the eventual closing of a deal
Lead Management software allows businesses in ensuring that important leads do not slip out.
Lead Management software has built-in features like lead activity tracking and lead communication tolls using which leads are identified and captured, after which they are tracked down through the sales funnel using meetings, calls and chats.
Down Below is a curated list of the most popular Lead Management software in the industry
Top 10 Lead Management Software
1. Pipedrive
Pipedrive CRM is a leading pipeline CRM service provider. It makes the process of importing leads, assign them to your salespeople and move them through different stages of the sales cycle tremendously easy.
Pipedrive organizes leads in a way you’ll always have a great overview of sales, It gives clarity and is designed to make you focus on the important deals first, and also keep your sales team in the loop. Pipedrive tracks your email, calls, and progress automatically.
Ease of use remains one of Pipedrive CRM’s best features and it is ideal for small businesses due to its well designed small business-focused solution with advanced capabilities such as chatbot creation for websites, and efficient reporting.
Features: Lead Capture, Lead Distribution, Lead Nurturing, Lead Scoring, Lead Segmentation, Activity Tracking, Campaign Management, Source Tracking, Pipeline Management, Prospecting Tools
2. HubSpot CRM
HubSpot customer relationship management (CRM) software works best for companies with growing teams. It allows you to see everything about a lead in one place and it helps businesses in automating lead management tasks and also in performing marketing and sales work.
The HubSpot CRM tracks interactions automatically, and the dashboard shows all the deals for complete visibility. It keeps all your contacts in one centralized, customizable database.
All this makes it one of the most prominent lead management systems.
Features: Lead Capture, Lead Distribution, Lead Nurturing, Lead Scoring, Lead Segmentation, Activity Tracking, Campaign Management, Source Tracking, Pipeline Management, Prospecting Tools
3. LeadSquared
LeadSquared is a CRM and leading sales execution, marketing automation & CRM software built for businesses with high-velocity sales. It helps businesses and organizations to increase their rate of closures and manage their sales pipelines effectively. The software helps businesses in increasing their closures, manage their sales pipelines, and attribute their ROI accurately and completely
LeadSquared has been used by1000+ businesses worldwide, to push leads faster down the sales funnel and build meaningful prospect relationships.
LeadSquared is used in education, travel, real estate, financial services, health & wellness, IT services, business services, software, marketing agencies, event management and online businesses.
Features: Lead Capture, Lead Distribution, Lead Nurturing, Lead Scoring, Lead Segmentation, Activity Tracking, Campaign Management, Source Tracking, Pipeline Management, Prospecting Tools
4. Freshworks CRM
Freshworks CRM is a Lead Management tool that is suited best to businesses with high-velocity sales teams, it aims to give businesses an upper hand in gathering more leads and converting them to sales for the organizations with built-in phone and email, lead scoring, user behaviour tracking and automation features.
With over 100,000 customers worldwide Fereshworks CRM boasts of one of the best customer support tools. It is arguably one of the best sales CRM on the market
Features: Lead Capture, Lead Distribution, Lead Nurturing, Lead Scoring, Lead Segmentation, Activity Tracking, Campaign Management, Source Tracking, Pipeline Management
5. Copper – (formerly ProsperWorks)
Copper formerly known as ProsperWorks is a cloud-based CRM software and lead management system, ideal for small and medium-sized businesses, with its special ability to integrate with G Suite, the software is excellent in its integration with G-Suite tools and also in the interchanging of seamless data such as contact information associated with the email, and also stores all the necessary contact details like job title, phone number, company, history of interaction and other essential notes and documents.
Copper is the perfect solution for small and medium-sized businesses looking for an easy to use CRM that integrates with popular apps (like Gmail, Mailchimp, and Slack) and automates repetitive tasks.
Features: Lead Capture, Lead Nurturing, Activity Tracking, Campaign Management, Source Tracking, Pipeline Management, Prospecting Tools
6. Zoho CRM
Zoho CRM is one of the smartest lead generation and contact management systems helping users grow their businesses, It also provides users with pipeline management and purchase control of its leads.
Zoho CRM is appropriate for all business sizes, be it small, middle and large businesses.
Features: Lead Capture, Lead Distribution, Lead Nurturing, Lead Scoring, Lead Segmentation Activity Tracking, Campaign Management, Source Tracking, Pipeline Management, Prospecting Tools
7. Quick Base
Quickbase is one of the most popular Lead management systems, with its no-code platform Quickbase lets users analyze data from processes like performance, inspections, defects, downtime and more and provides it as a single source to monitor.
Accelerate continuous improvement by enabling your team to manage the quality of materials and reduce downtime.
The Software is best suited to business problem solvers and IT leaders, who are looking to innovate every day and want to solve unleash their problem-solving skills.
Features: Lead Capture, Lead Distribution, Lead Scoring, Lead Segmentation Activity Tracking, Source Tracking, Pipeline Management
8. Deltek Vision
Deltek Vision is a popular Web-based lead management system software that combines project accounting, resource management, time management, project management as well as client management in a single software.
Deltek Vision is cloud-based and can also be used as an on-premise deployment software. It helps in finding and identifying issues that affect business performance and hinder the successful implementation of projects.
Features: Lead Capture, Lead Nurturing, Lead Segmentation, Activity Tracking, Source Tracking, Pipeline Management,
9. TeamGate CRM
Teamgate is a unique Lead Management software, as it is a complete customer relationship management software, it has tools and features which make it much more than just a contacts management database. designed to guide you through the entire sales process, from lead capture to customer success management. The Software Uses integrations such as; MailChimp, Freshdesk, Google Drive, OpenStreetMap, and Intercom
Features: Lead Capture, Lead Distribution, Lead Nurturing, Lead Scoring, Lead Segmentation, Activity Tracking, Campaign Management, Source Tracking, Pipeline Management, Prospecting Tools
10. Vtiger CRM
Vtiger CRM is easy to use lead management system designed for small businesses to boost business revenue and sales performance. It allows users to grow on a more prolific business and helps gather information about leads and avoids data duplication. It has been in use by over 300,000 companies. It tracks the marketing campaigns over time helping users in understanding the marketing strategies.
Vtiger is the perfect Lead Management solution for small to medium businesses, its affordability makes it the perfect fit for small organizations with constrained budgets.
Features: Lead Capture, Lead Distribution, Lead Nurturing, Lead Scoring, Lead Segmentation, Activity Tracking, Campaign Management, Source Tracking, Pipeline Management, Prospecting Tools
