Who doesn’t know about emails, right? On a global scale, more than 290 billion emails are exchanged each day. Email marketing is one of the most efficient and cost-effective marketing strategies for small businesses. Email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers. Email is one of the most powerful marketing tools that you can use to your advantage. It can drive engagement, build relationships, and deliver a higher Rate Of Interest than every other type of marketing campaign.
What makes an email marketing service great?
A great email marketing service should enable you to create highly engaging email newsletters with an easy-to-use user interface.
You should be easily able to send bulk emails that are actually personalised and targeted without a lot of workload.
Besides, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder of the customer which can be a great fall.
After researching the email marketing services, we have come up with these 3 email services which you need to look at!
- Sendinblue
Sendinblue offers you, one of the most popular email marketing services on the market. Everything you need to launch and track an email campaign is built-in on Sendinblue. Add your content to their machine and watch your outreach take a boom.
It is an extremely easy-to-use platform with excellent tools to create beautiful and highly engaging emails that you need. Their simple drag-and-drop email editor is perfect for beginners with no experience in email marketing which is quite handy.
Sendinblue has everything you need when it comes to reaching new audiences. They provide a host of lead nurturing tools to help you grow your contact list:
- Landing pages. Create actionable and engaging web pages to collect leads for you.
- Sign up forms. Place forms anywhere on your website to get user information.
- Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
- Retargeted ads. Powerful ads are based on a user’s previous online interactions.
SendinBlue offers you a completely free email marketing plan with unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite.
- Drip
Drip is a great email marketing tool for small businesses. It’s a great option if you run an e-commerce website. It has smart marketing automation tools and intelligent email segmentation which are quite easy to use.
With Drip, you can track valuable commerce metrics related to customer intent and purchase behavior. What sets Drip apart from the competition like Campaign Monitor is its intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows which sets it as a great tool that small businesses can use. These features allow you to reach targeted customers in your email list to get more sales done. Drip offers a free trial although their plans start from $49 / month which includes all their features. It may not be the cheapest option for you but it’s worth it if you want to maximize your input in marketing.
- Constant Contact
Constant Contact is a great platform for those people who are fresher in the email marketing world. The drag-and-drop email builder of Constant Contact allows you to easily create new emails that look good and are on-brand—no coding knowledge is required which is a great thing. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward, No brainstorming of what you should do because it is that simple. You can simply manage your email lists, contacts, email templates, marketing calendar, and more in an easy way.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support for customer convenience, and a vast library of helpful resources.
Constant Contact offers a 60-day free trial.
Pricing for Constant Contact’s email is on point. There are two plans for you to choose from—Email and Email Plus.
Conclusion –
These are our top 3 email marketing tools for small businesses which you can check out. These 3 tools are the best tools for small businesses and are quite handy. You won’t need much knowledge to use them as they are extremely easy to operate. Hope you sent us an email by using one of these services. Have a great day.
