Want to make sure you’re following the best of the best when it comes to digital content? Looking at things from a brand visibility perspective and want to see who can help make the biggest impact? Whether you’re reading this article for business or pleasure, we’re going to guide you through everything you need to know without delay. Exactly what you want to hear when you’re looking to get to know the influencer landscape like never before.
Let’s start with the fundamentals and then build things out from there!
What is an influencer?
Anyone who has a large online following — regardless of the platform — can be an influencer in 2025. Whether it’s TikTok, Facebook, YouTube, or something new entirely, the key point is that an influencer has the ability to drive engagement and create a connection with their following.
Some of the influencers on this list started out as amateur content creators posting regularly online, while others are global sports stars who now leverage their names online. Both of them are influencers because they are able to attract and hold attention with the click of a button. When they post, the world wakes up and pays attention. Let’s take a look at who has made it onto our prestigious list!
Avneet Kaur
Instagram influencers don’t come much bigger than this iconic lady in India and with good reason. Over the years she has graced our screens in her own timeless way, appearing in the likes of Dance India Dance Kids and Jhalak Dikhhla Jaa along the way. Her smile, figure, and sense of style always combine to make her the star of the show, regardless of where she finds herself.
By being a true star in every sense of the word, she is able to hold the attention of her audience as the years go by. Rather than acting as a mere flash in the pan, Avneet has an enduring connection with her fans that allows her to achieve impressive levels of influence and engagement online. Precisely what you would expect from one of the very hottest Indian influencers in 2025.
Bhuvan Bam
Acting, singing, and incredible scripts have all made Bhuvan one of the hottest attractions online in 2025. His unique way with words and ability to hold a tune is why we love him, and if his follower numbers are anything to go by, he isn’t going anywhere soon. Great news for those of you who want to see him continue to strike up fun and engaging collaborations with dozens of other creatives in the months and years ahead.
Having him onboard as someone who can add a fun yet credible side to a brand promotion is something that more and more corporate teams have been considering of late. His is a face that people trust and a voice that they know, making him an attractive proposition for brands who are looking to add real authenticity to their marketing efforts. You can say much the same for the next entrant on our list too!
Dhruv Rathee
Not every influencer has to be focused on posting lifestyle content, memes, and funny videos. Dhruv shows that you can have a serious side while also driving online engagement thanks to his thought-provoking commentary on all manner of recent events. Whether it is politics, history, or something a little out of left field, he always has a unique take on things that make them so much more accessible to the masses.
Brands that want to have name credibility when it comes to complex offerings that need to build trust with consumers typically look to influencers like him. They want a trustworthy, relatable face that can make their offering more understandable and accessible, and Dhruv certainly fits the bill in this case. Add in his original way of highlighting the key points in complex issues and you have someone that can hold the attention of a diverse audience for an extended period of time.
Prajakta Koli
Prajakta began life on the radio where her unique way of telling a joke was able to make her audience laugh for hours on end. It wasn’t long before she graduated from local radio to a larger audience and it was all thanks to YouTube.
When she began taking her talents online where the algorithms could select her as an engaging content creator, she soon blew up in a big way. This is a really interesting take on becoming an influencer because it shows how someone can leave mainstream media, take over YouTube, and drive a wider portfolio of social media followers along the way. The result is an empowered woman who knows a thing or two about promoting herself for the whole world to see.
Aashika Bhatia
Aashika is a TikTok influencer who has equal amounts of fame and influence on TV. Her ability to entertain an audience and make them laugh is what allows her to stand out from the crowd — something that is increasingly important given the battle for eyes, clicks, and follows online.
TikTok has proven to be an influencer breeding ground for up-and-coming creatives and content creators who are looking to drive online profiles. They can see their follower count growing faster than on many of the older social media platforms, giving them plenty of confidence in their creative powers in the process.
Kusha Kapila
The iDiva team and the South Delhi Girls series may have been what allowed her to step into the mainstream, but now with hindsight, we can see that this was only the beginning. Kusha is a young woman with a passion for what she does and a unique take on life that allows her to show her audience everyday things in a whole new light. Precisely what is needed when you want to be able to hold the attention of an audience over an extended period of time.
Virender Sehwag
Of course, this is a guy who is more of a cricketing god than he is a straight-up influencer, but he is also someone who knows how to build his profile online. The old master has transitioned seamlessly from the beautiful game to a wide-ranging media career that has seen him become a trusted face of many brands.
Whether it’s sports-related products or his ambassadorial position with ComeOn Casino, he is someone who is never shy about finding the right fit for his personal brand. While many of the influencers on this list are of the more modern variety, Virender is very much in the traditional mold. He built his name on the field and now uses it in retirement to influence brand deals and continually promote his personal profiles.
MS Dhoni
Another cricketing legend who promotes casinos online makes the next entrant on our list. The famous “I’m in” campaign that he continues to front has been seen by hundreds of millions across the country, adding plenty of big-name recognition to a global online casino brand looking to make its mark in India. MS has been able to help break down barriers and open up new types of consumer behavior in a way that has disrupted the market without making things sound too good to be true.
Ranveer Allahbadia
Ranveer Allahbadia, known to his millions of followers as BeerBicep, is a content creator and podcast host who is never shy about connecting in new ways. His ability to strike up a connection and hold a conversation with people from all walks of life has made him something of a mega star in the podcasting world. Just as Joe Rogan’s easy-listening show causes waves every time it uploads in the US, the Ranveer Show is already proving to have a similar impact at home.
By constantly looking into new creative avenues and taking his brand beyond the confines of individual platforms and social networks, Ranveer is able to consistently add value. His personality, charm, and innate creativity make him an attractive proposition for brands who are looking to link up with someone who has a little bit of everything.
Shivesh
Last but by no means least, we bring you the ultimate influencer for those of you blessed with a sweet tooth. Delicious desserts and mouthwatering morsels are displayed in HD quality for the whole world to see, as well as plenty of easy-to-follow recipes and baking hacks. It really does make for a branding manager’s dream when looking for someone who can have fun with product placement in a way that doesn’t make it feel forced or contrived.
Shivesh’s warm personality and genuine passion for baking shine through at very stage, and this really is the key point. An influencer has to be genuine about what they are doing and the content they are bringing to life if they are going to engage with their audience.
Final thoughts
Now that you know what an influencer is and who the hottest tickets on the market are, it’s over to you to find the right fit for you. Whether you’re looking to get a brand partnership or just some free entertainment, this list is the perfect starting point for you. Enjoy!
