Indian pet care market has been steady and on the increase for the past two years, which has given immense rise in awareness regarding the health and well-being of pets. Pets are not animals; they become the inevitable family members who deserve love, high-quality care, and the right product. Increased emotional and financial involvement of humans in the dogs they own has brought them closer to their lives. This includes rising disposable incomes, rampant urbanization, and a shifting social mentality to petting and their guard.
It is at these times that, nowadays, a pet owner happens to be one of the most willing customers of luxury products as well as services, particularly at the moment when they are demanding extra care from their respective pets; in fact, are those varieties, which eat nutritionally nourishing food or any special sort of agents. They also take up the pets’ grooming and medical services designed towards novel remedies for their diseases.
Source: Google Images
One of the diversified markets is India, which contributes mainly to pet care alone. It is the luxury high-end stuff or people dwelling in small towns eager for affordable goods, not at the cost of quality. Much of this spectrum has the market catering to the fulfillment of needs. That momentum created this boom of much-needed demand for several homegrown brands.
The same momentum went on to sweep the international giants into India. As these companies compete to fulfill the changing needs of pet owners, competition has sparked innovation, made products more accessible, and opened doors to meaningful progress in pet care.
This article discusses the top 10 pet care brands that have enhanced standards in India in offering high-quality products and services sustaining the life of pets along with their owner.
Table of Contents
S. No. | Pet Care Brands in India |
1. | Pedigree |
2. | Royal Canin |
3. | Himalaya Pet Care |
4. | Drools |
5. | Captain Zack |
6. | Wiggles.in |
7. | Heads Up For Tails (HUFT) |
8. | Petsy |
9. | PurePet |
10. | Vetina |
1. Pedigree
Source: The Economic Times
The word Pedigree pops into one’s mind the moment one mentions the term pet food in India, and its position has emerged as the first preference of pet owners all over the country. Pedigree is one of the subsidiaries of Mars, known for its scientifically developed dog food that promotes holistic nutrition.
Key Features:
It includes recipes enhanced with nutrients for strong bones, glossy coats, good skin, and a robust immune system. Accessing quality food for your pet is easy as Pedigree is sold in towns and cities.
Why It Stands Out:
Of unshakable quality and at affordable price points, Pedigree is preferred in most Indian houses where animals are being kept as pets. Conveniently available with a broad portfolio, the brand has always left an indelible mark on consumers’ minds. The company’s outreach programs to animal shelters and promotion of pet adoption, among others, have made it stand out as more than just a product.
Aspect | Details |
Brand Name | Pedigree |
Industry | Pet Food |
Parent Company | Mars Incorporated |
Founded | 1957 |
Headquarters | McLean, Virginia, USA |
Main Products | Dog Food, Treats, and Snacks |
2. Royal Canin- One of the Pet Care Brands in India
Source: Google Images
Royal Canin is a worldwide premium pet food brand that has bespoke nutrition. The company’s headquarters is based in France. This brand has gained an outstanding market share in India, catering to the unique needs of pets.
Key Features:
- Diets for different breeds and condition-specific diets to cater to precise nutritional requirements
- High-quality ingredients to provide an appropriate meal to maintain maximum health and development.
- It is dependable because it has intense research with scientific knowledge at its back end.
Why It’s Special:
The unique selling proposition of Royal Canin is precision nutrition. It caters to breed-specific needs or health issues, including allergies and digestive sensitivities. Though the brand is a little expensive, the pet parents using this brand can easily vouch for the fact that it’s well worth the extra money spent on it.
Aspect | Details |
Brand Name | Royal Canin |
Industry | Pet Nutrition |
Parent Company | Mars Incorporated |
Founded | 1968 (Founded by Jean Cathary) |
Headquarters | Aimargues, France |
Main Products | Specialized pet food for cats and dogs, including breed- specific, health-specific, and life-stage diets |
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3. Himalaya Pet Care
Source: himalayapetwellness
Himalaya is an Indian brand that utilizes its herbal health prowess in pet care via its product line. Himalaya Pet Care is holistic well-being with natural and Ayurvedic formulation-based products.
Key Features
- Herbal shampoos, sprays, and powders for effective yet gentle grooming
- Nutritional supplements like HimCal and Liv.52 for all-round health and well-being
- Semi-urban or village products are sold cheaply in every nook and corner of the country.
What’s Unique:
This is unique for Himalaya Pet Care as the goodness of Ayurveda merged with science. Its product will be mild yet safe and powerful for any pet that might be sensitive to their skin or have special needs. As a brand, Himalaya drives a message of the years of its legacy through health care.
Aspect | Details |
Brand Name | Himalaya Pet Care |
Industry | PetCare and Wellness |
Parent Company | Himalaya Wellness Company |
Founded | 1930 |
Headquarters | Bengaluru, India |
Main Products | Pet Shampoos, conditioners, supplements, hygiene products, and wellness treats |
4. Drools- One of the Pet Care Brands in India
Source: Google Images
Drools is one of the few Indian brands that have received high praise over quite a short period in pet food. Its emphasis on premium ingredients at affordable prices helped capture customers’ hearts and thus developed loyal customers.
Important Features
- The range of drool products is versatile and accessible to dogs, cats, and fish.
- High-protein and grain-free options have been designed for pets with special dietary requirements.
- Manufactured locally with effective processes of quality checks to meet the best standards.
Why It’s Special:
Drools does quality so well for such an affordable price while also showing great value to the pet parents. The new series under the brand name under this brand represents innovations like breed-specific foods and unique nutrient-enriched formulas, which reveal a future-focused approach to the world of animal nutrition. Secondly, as this company is Indian-based, it very well goes in line with customers in the Indian market.
Aspect | Details |
Brand Name | Drools |
Industry | Pet Food |
Parent Company | Heads Up For Tails (HUFT) |
Founded | 2010 |
Headquarters | India |
Main Products | Dry Dog Food, Wet Dog Food, Dog Treats, and Dog Supplements |
5. Captain Zack
Source: Google Images
The objective of Captain Zack is the safety of pet grooming products. His products are free from paraben and do not cause skin irritation. He comes forward, “For The Love Of Pets.” So, there must be an intention to provide good quality pet grooming accessories.
Features
- Combinations of oil with herbal extract exist in shampoos, conditioners, and sprays
- Formulation pH-balanced Hypoallergenic for sensitive skin.
- Puppies, adult dogs, and cat lines are specially formulated.
What makes it unique:
The brand’s uniqueness lies within itself because Captain Zack is a niche in the market, cruelty-free and ecologically sustainable business. Capturing attention as something unique, quirky, interestingly packaged, and branded grooming line catches the fancy of a conscious modern pet owner and grows with a trend on natural, high-quality, or premium care of the fur children.
Aspect | Details |
Brand Name | Captain Zack |
Industry | Pet Care |
Parent Company | Wow Skin Science |
Founded | 2020 |
Headquarters | Mumbai, India |
Main Products | Pet grooming and hygiene products, including shampoos, conditioners, sprays, wipes, and accessories |
6. Wiggles.in
Wiggles.in is one of the new names on the pet care map in India, arriving with all-rounded holistic wellness products and pet services. Business is picking up in popularity and reputation with this personalized approach to “pet parenting”.
Key Features:
- Veterinary consultations, subscription boxes, etc., for pet healthcare
- New age innovative products, like flea and tick sprays, calming oils, and toxin-free supplements.
- Excessive usage of natural, eco-friendly products in its products.
Why So Special:
Wiggles.in is a unique system that covers everything about the pet, from grooming to health care. This brand teaches pet parents by setting up informative blogs, guides, and workshops on how pets can be healthy. Quality with transparency is one of the best brands.
Source: LinkedIn
Aspect | Details |
Brand Name | Wiggles |
Industry | Pet Care |
Parent Company | Independent Company |
Founded | 2018 |
Headquarters | Pune, India |
Main Products | Dog Food, healthcare plans, grooming services, vet consultation and other curated products for pets |
7. Heads Up For Tails (HUFT)
Source: Heads up for tails
Heads Up For Tails is a high-end pet care brand that changed how pets and owners shop. It fulfills the most advanced lifestyle and wellness needs of urban pets.
Key Features
- Designer beds, fashionable clothes, tough toys, and gourmet food
- Customized products in engraved name tags to customized accessories
- Flagship retail shops and an online store with effortless purchasing.
Why It Matters:
HUFT unifies the form and functionality of its offerings, all-around pet stuff, cool ways. Luxury brands mainly target only urban pet owners for the ultimate for pets, especially at HUFT. In this way, HUFT enhances the relevance of the pet-driven activity.
Aspect | Details |
Brand Name | Heads Up For Tails (HUFT) |
Industry | Pet Care |
Parent Company | Mankind Pharma |
Founded | 2008 |
Headquarters | Gurugram, Haryana, India |
Main Products | Pet Food, grooming products, accessories, and toys |
8. Petsy- One of the Pet Care Brands in India
Source: www.petsy.online
Petsey is an e-commerce marketplace that sells a vast range of premium pet care products. It focuses on the ease of pet parenting as it puts many premium brands in one place.
Key Features
- It offers an all-inclusive range of pet food, accessories, grooming, and healthcare products.
- It has a tie-up with the world’s best-class and Indian companies for quality standards.
- Loyalty schemes and subscription discounts are attractive.
Why It Is Unique:
Petsy is a perfect destination for busy pet owners since it has an easy-to-use interface and doorstep delivery, and the website steps further to provide proper descriptions of products, customer reviews, and expert recommendations. This would eventually help the buyer to make a proper decision.
Aspect | Details |
Brand Name | Petsy |
Industry | Pet Supplies |
Parent Company | Cosmo Films Limited |
Founded | 2023 |
Headquarters | India |
Main Products | Dog Food, Treats, Toys, and Grooming Supplies |
9. PurePet
Source: Animeal
PurePet is an Indian Broiler Group subsidiary that deals in cost-effective pet foods. These products were in significant demand by pet owners for cheap solutions without losing any nutritional value.
Key Features
- The products are cheap for dogs and cats and do not compromise their nutriment.
- Designed for various stages in life with pets
- All the internet and noninternet mediums sell these products.
Why It Matters:
PurePet is the one that will finally bridge the affordability-quality gap and ensure nutritious pet care products for households of any stratum. Its product line is hugely popular in Tier 2 and Tier 3 cities, where quality pet nutrition will be within everybody’s reach.
Aspect | Details |
Brand Name | PurePet |
Industry | Pet Food |
Parent Company | Drools Pet Food Pvt. Ltd. |
Founded | 2014 |
Headquarters | Rajnandgaon, Chhattisgarh, India |
Main Products | Dry Dog Food, dry cat food, biscuits, chewsticks |
10. Vetina- One of the Pet Care Brands in India
Vetina is a veterinary healthcare brand that offers veterinarian-recommended products that improve pets’ health and fulfill specific medical requirements.
Key Features
Health supplements for joints, the immune system, and the gastrointestinal system, medicated shampoos, personal hygiene products, and dental care formulations.
Parasite control treatment and recovery aid for ailing or geriatric pets.
Specialty: vetina puts out medical-grade health consumables to shape pets into optimum physical condition. The product enjoys broad prescription practice by veterinarians, which enhances the confidence that parent can entrust their pet care to the products for effectiveness and consistency.
Aspect | Details |
Brand Name | Vetina Healthcare LLP |
Industry | Healthcare |
Parent Company | Go Digit General Insurance Ltd. |
Founded | 2016 |
Headquarters | Bengaluru, India |
Main Products | Pet Insurance and other animal health and wellness products |
Conclusion
As the pet care space across India has evolved, it signifies an ever-increasing space of love and appreciation for having pets as family members. However, with all this culture change having mushroomed into a growing demand for higher quality products and services, a colossal industry for all pet care ensued.
This article covers the most sought-after brands, from nutrition through grooming to health and luxury. Demand here is primarily based on people asking for healthy nutrition from brands like Pedigree and Royal Canin. In the latter’s case, the space accounted for by solutions providers like Himalaya Pet Care and Captain Zack is immensely significant due to the demand for toxin-free natural products.
Wiggles.in and HUFT have been able to alter the pet parenting domain to cater to every need related to a wholesome approach for pets and their family members. PurePet and Drools also ensured that high-quality products were affordable to customers in all possible geographies and free from regional and cost differences.
Indian pet care market appears to be pretty promising when it is observed mainly with increasing awareness about health. Be it a first-time pet parent or an experienced caregiver, these brands are ready to make their journey more rewarding. Well, after all, pets give meaning to our lives in multiple ways; these companies do the same, but returning the love and care they do for making sure that their furry friends live the happiest and healthiest life possible.