The world runs on business and every form of business needs a feature. The method of promotion for a business allows that enterprise to expand its clientele outreach, where more awareness of the brand brings more leads. The year is 2022 and earthlings are living in the digital age. There is no time yet as magnificent as this, where working from home is actually a thing and people can be more productive. The profession is never limited to any filter and if it is, I am certain that modifications are there. Delving into remote work and championing work-life balance has allowed individuals to think for themselves. Why am I talking about remote work in an article that should tell you about the best trade magazines or the best business magazines in India? This is because remote work opened doors to new businesses and passion projects that can efficiently run from home.
Francis Bacon, a British philosopher, states that the ‘printing press’ was an incredible invention that changed the whole face of the industry in the world. Before the onset of the printing press, books were written by hand, which was a slow and painstaking process. In the year 1440, Johannes Gutenberg invented the printing press. This led to the mass production of printing and promoting knowledge for the very first time in the whole of history. Within a span of a century, the printing press was being operated in several processes like printing pamphlets, making almanacs, and creating newsletters.
The Bibles and other religious items were also incorporated into the printing system which led to the better expansion of facts and knowledge. A German theologian in the year 1663, presented a periodical called Erbauliche Monaths-Unterredungen, which was a sort of a monthly paper for discussions. This was the first form of a magazine in the then-modern society that continued for a period of 5 years. The magazine included several journals from countries like England, Italy, and other European countries drawing a lot of interest and appreciation from the scholars and intellectuals at that time. In 1672, a writer from France named Jean Donneau de Vizé, created the very first periodical amusement in the world. It was published under the name ‘Le Mercure Galant’.
The British newsagent named Herbert Ingram the first magazine with illustrations in it. This was around the year 1842 when Ingram realized that depicting colorful sketches and pictures increased sales and this led to the making of the Illustrated London News. This periodical included several designs and was the first to put photos in a magazine. Over the years, the transformation of the best business magazines in India and the world has created a learning space for the leaders and decision-makers of our society. With the help of the relevant facts and figures of the industries, the economy of India and the world have steered towards an upward curve.
What is a trade magazine?
A trade magazine, which is also known as a trade journal and trade paper, is a form of a magazine for an audience working in a specific industry or trade. This division of publishing is collectively called the ‘trade press’. The information that is presented in these magazines keeps the business leaders updated with the latest standards. The content of the magazine is similar to academic journals that pass knowledge about the sector to its target audience. There are targeted approaches in advertising that bring out the publication’s profit coupled with sales that helps the advertisers. The sales engineering suggestions clarify a lot about purchasing and several financial decisions.
Trade magazines and online magazines in India and the world comes with advertisements about the specific industry along with some general reader-specific advertisements too. There can also be job postings about different industries that job seekers look into. The distribution of these magazines can be based on a subscription model, where the circulation is controlled, or as a free business magazine in India and internationally, where potential leads can be expected from the method.
Top 5 Trade Magazines in India
1. Business Insider Magazine :
Business Insider Magazine is an American website that tells about finances and news about the business. The corporate magazine in America was founded in the year 2007 and is one of the best entrepreneur magazines in India and abroad. Business Insider holds a reputed position with top quality content and Business Insiders’ most stakes from its mother company, Insider Inc, been owned by Axel Springer, a German house of publication, since the year 2015. The magazine posts original news and aggregates fresh content from several outlets. A liberal approach to its policy is maintained by Business Insider towards its anonymous sources.
Native advertising is also provided by the magazine and the sponsors had the editorial control of their news, which was granted to them by the magazine. Business Insider India magazine is a subsidiary of the New York-based Insider Magazine. The magazine was founded by the former CEO of DoubleClick, Kevin P. Ryan, and esteemed personalities Dwight Merriman and Henry Blodget. The debut came with industry-centric blogs starting with Silicon Alley on May 6, 2007, and Clusterstock on 8th March 2008. Apart from providing and critically analyzing news of businesses, Business Insider is also a news aggregator. The brand started its operation in the United Kingdom in the month of November 2014 and also opened its magazine in Singapore in September 2020.
Henry Blodget in the year 2020 announced in a meeting that the magazine aims to gain 1 million subscribers to the website, about 1 billion unique visitors every month, and appoint about 1000 employees in the newsroom. In 2020, the parent companies of eMarketer and also Business Insider collaborated, when a deal to acquire Axel Springer was proposed by an American firm named KKR. Insider Inc. in October 2020 bought a majority stake in the newsletter named Morning Brew.
Business Insider reported a profit figure in the 2010s fourth quarter. Jeff Bezos, who is the founder of the eCommerce brand ‘Amazon’, is an investor in the company. Over the years, Business Insider has secured a lot of traction with millions of unique visitors to the website. When Axel Springer acquired about 88% of Insider Inc back in 2015, the deal was completed for $ 343 million. This took the overall valuation to about $ 442 million. In the year 2013, Business Insider launched a paid service called BI Intelligence. After two years in 2015, the magazine started a website focussing on technology, Tech Insider. There were about 40 employees in this division who were totally dedicated to tech-based news and content. In 2016, partnering with Finanzen.net, Business Insider started Markets Insider.
2. Dalal Street Investment Journal
Dalal Street Investment Journal is a reputed trade magazine and one of the best business magazines in India for stock. The research about equity and facts on capital investment is on point in Dalal Street Investment Journal (DSIJ). It is one of the first business magazines in India to share information on the stock market and investments with the audience. A subscription model on Dalal Street Investment Journal states relevant data and trajectory on the stock market which provides clarity to individuals reading the edition.
The edition gets published fortnightly which allows the readers to stay regularly updated with the stock market curve in India. The content of this journal has rendered the efficacy towards its audience to build a trust that is backed by the years of reputation of the journal.
There are recommendations on the research of the stock market, several analyses of the capital market, consumer personal investment advice, and many economic trends that are proceeding all over the country. Getting a subscription to Dalal Street Investment Journal will allow insights into the news of finance and the stock market situation in India. When the edition started back in 1986, there were very few investors in the stock market, since the knowledge regarding the industry was limited in India.
With Dalal Street Investment Journal, the right data was passed onto the public, which got the general audience interested in the subject of the stock market in India. The way it is written is crisp and easy to understand by the general public so that people get to know more about it.
3. Business India :
Business India is another commerce magazine in India that gets published fortnightly. The magazine was founded by Ashok Hotchand Advani with his brothers, Hiroo Advani and Rajkumar Advani in 1978. Business India is one of the best financial magazines in India started in Mumbai.
There were about 88,100 copies circulated in 2001, which increased to 526,000 copies by the year 2006. Being one of the pioneer business magazines in India, Business India also releases editions in Hindi and other Indian languages.
4. Outlook Money :
Outlook Money is one of the greatest names in business-related magazines in India. The edition has brought the audience impeccable choices to invest right and religiously. Working as the personal super money manager, Outlook Money selflessly contributed to driving the right mindset of the masses into the world of investing.
Some of the topics that are included in the magazine are finance, travel, healthcare, real estate, correct action towards savings, the right ways to buy and maintain a car, and proper strategies for investing. Outlook Money considers its edition to be one of the top magazines in personal finance in India. The expertise and experience of 16 years have given them the proper grounds to shed their level of profoundness in the world of finance.
5. Capital Market :
Capital Market is one of the largest fortnightly finance magazines in India since the year 1986. The magazine’s forte is rating Initial Public Offerings (IPO) on a scale of 100. Capital Market magazine is also said to provide the first scoreboard for the corporate sector, where about 2,000 companies are updated in every edition in more than 25 industries. The magazine has a division called ‘Stock Watch’, where the top 50 companies are included after analyses made by the magazine’s team. The section is constantly supervised and updated with companies having a positive growth curve and removing enterprises that have burnt out or not performing well.
In today’s market, the magazine has built a solid space for itself to be one of the leading business magazines in India and provide topics and analysis of the stock market in the country.
The edition’s cover stories include SEBI Regulations, updated policies by the Indian government, and several other in-depth discussions. There are other stories that include critical research on companies that are present in Capital Market’s database, mutual funds, interviews with journalists and CEOs of companies, and inputs from industry players. The way the market is expected to turn up along with financial news on the latest trends is all covered in the magazine. The team of Capital Market studies many companies and notes on the performance of the brand and how the revenue is being recorded with detailed information on the same. The experts from the magazine portray data and the rate of the volatility of a financial market with to-the-point research for readers to know more about the financial track of the country.
These trade magazines are some of the best out there in India, for any individual to start their journey on knowing the financial system of the country. The research and analysis of the editorial team of these magazines will put some transparency about the current market conditions and where it is heading. It is safe to say that all that is needed to know about investments and finance, in general, should be covered with all the latest market surveys and discussions conducted by these business-to-business magazines in India. Business Outreach Magazine always tries to put out the best data on the internet for our readers, so that you can get all the resources needed to start your quest for gaining more knowledge on several industries, brands, and also international market conditions.
