PC: Arabian Business
Dubizzle Group, a local UAE company, has bought Egypt’s leading online car marketplace Hatla2ee. The buyout is expected to cement the position of Dubizzle in Egypt and offer Egyptian consumers an enhanced buying and selling experience.
With this acquisition, Dubizzle Group is looking to leverage its advanced technology and large resources in efforts to make an already successful platform like Hatla2ee even better. This should provide a more efficient, streamlined, and technology-based experience for sellers and buyers of cars across Egypt, and through utilizing Dubizzle’s knowledge in the online market, Hatla2ee providers can expect better services and ease of conducting business.
Haroon Rashid, Dubizzle Egypt CEO, was more than optimistic about the acquisition, noting that Dubizzle is in a critical position in the Egyptian marketplace with its existing platforms: dubizzle (general classifieds marketplace) and Bayut (real estate portal). He explains that with the consolidation of Hatla2ee into the Dubizzle umbrella, clients will get to enjoy an enhanced palette of car services with better technology.
Imran Ali Khan, Dubizzle Group CEO, reaffirmed that Egypt is a priority market where growth is needed, with its 114 million population and rapidly developing space for the automotive sector a compelling growth prospect. Thus, the purchase of Hatla2ee will be a part of the overall policy strategy of Dubizzle to strengthen its presence in developing economies by offering its users new and technologically appropriate solutions for their buying and selling needs. CEO of Hatla2ee, Samy Swellam, welcomes the acquisition, expressing that it is an excellent opportunity to become a part of the Dubizzle Group and add value to the industry. He is optimistic about the future, saying that with the combined strength, Hatla2ee will have its hands on great technology to further improve its service.
Founded in 2016, Hatla2ee has grown to become among Egypt’s leading car-buying and car-selling websites. The website, as well as mobile app, receives over 2 million unique visits monthly, and thus the website has a robust customer base. Among its achievements is a series of auto listings that help customers either buy or sell their cars and adherence to an open and speedy process of car trading.
Backed by Dubizzle Group, Hatla2ee will further develop its services, improve customer experiences, and add new features that will cater to the ever-changing needs of car buyers and sellers in Egypt. The acquisition is a major milestone for Egypt’s automotive marketplace in the digitalization of car trading, bringing the consumer to an even more efficient and advanced web experience.
