PC: Gulf News
USH Achieves Continued Success Under Visionary Leadership
Being one of the pioneers of the real estate sector in Dubai, Union Square House has delivered premium property solutions for more than two decades now. Expanding its portfolio under the visionary guidance of Founder and Managing Director Gaurav Aidasani, the company remains committed to matching the fast-evolving demands of the market. Here, Aidasani shares his views on strategic growth and what is in store for USH.
Record Sales and Ambitious Growth Targets
In 2023, USH succeeded remarkably with the sale of property worth nearly Dh4.5 billion. Having capitalised on the success of 2023, USH now has aggressive plans for 2024 and will increase sales by 25%. The company is aggressively inducting talent to their team based on the rise in demand especially from non-resident investors.
In response to the shift in the landscape in Dubai, USH has opened a new outlet in the Nshama community to meet the growing demand for townhouses and villas. Headquarters are also spread out over 10,000 square feet. Other future expansions include expansion plans in Abu Dhabi and other communities of high demand.
Market Flips: Shift in Investor Appetite
USH has witnessed critical trends forging the real estate sector. However, though the Russian market has slowed back to previous years, it has been occupied with renewed interest from Chinese investors. It is, however, the Indian market that forms the principal driver of growth in Dubai’s real estate sector and thus ensures this market is stable and strong.
Preferences in properties have changed so far in 2024. Properties priced between $1 million and $3 million, which previously were not in much demand, are now on a par with the previous year’s demand for properties priced above $3 million. Waterfront properties are less in demand, whereas demand for townhouses and villas has surpassed that of all other types. This trend indicates growing demand for roomier, more family-friendly homes. USH is well-positioned to capture these changes to ensure continued relevance to investors.
Role of Technology in Real Estate
Technology has been a good factor that has seen USH expand its market. The firm has been able to access a much wider international client base because of digital platforms and tools, making the process in real estate change.
Through these digital efforts, USH has been successful in delivering services to the world, bringing in demand and innovation into the market.
Awards and Brand Recognition
Of course, USH’s success has not gone unnoticed. The company received the much-awaited No. 1 Lifetime Partner Award from Majid Al Futtaim earlier this year and is a great accolade and recognition of the dedication and arduous work of the team. Aidasani said that such awards only justify and strengthen commitment to delivering excellent service to clients.
During 2023 only, USH received accolades from some of the leading developers in the market including MAF, Emaar, Meraas, Nakheel, Dubai Holding, Nshama, RAK Properties, and Meydan. Such testimonials attest to the strong bonding that the firm holds with industry leaders and reiterates its position as one of the most reliable players in the real estate sector.
Forward Look
The power of a client-centric approach and strategic growth has continued to drive USH to adapt and innovate in all aspects of the market. With more expansions planned both locally and internationally, on a solid foundation built on two decades of success, Union Square House is well-positioned for continued leadership within the competitive real estate landscape in Dubai.
