Award-Winning Agency Strengthens Leadership Team for Market Growth
One of Dubai’s leading real estate consultancies, Unique Properties, which boasts more than 16 years in the business, is expanding into the secondary market. The company has secured 36% of its transactions since the beginning of January 2024-a furtherance of its expanding presence. To further strengthen its platform, Unique Properties announced the addition of Chris Jones and André Henry Watson to the position of Sales Directors, bringing vast experience to the leadership team.
Chris Jones and André Henry Watson
PC: Zawya
Strategic Focus on Dubai’s Secondary Market
Another milestone of strategic growth at Unique Properties is the addition of Chris and André to the management team. The secondary market, with its 41 percent of Dubai’s total real estate transactions in 2023, offers enormous opportunities. Chris Jones brings with him some 17 years of experience across the UK and UAE real estate markets and founded Unique Properties secondary market division less than a year ago. He now leads a team of over 30 real estate agents.
Chris’s experience and strategic mindset will play an important role in driving growth in high-demand areas such as Downtown, Business Bay, Dubai Creek Harbour, Dubai Marina, Palm Jumeirah, among others. His disciplined, target-oriented mindset and exceptional planning skills will prove vital in leveraging opportunities in these dynamic areas.
Chris Jones: Proven Real Estate Leader
Chris Jones has an exceptional career path in real estate that testifies to his leadership and selling capabilities. Chris, as a first-year agent, was touted to be one of the top two agents out of over 100 to date, underlining his qualifications in the field of sales. The highly decorated career includes winning the Manager of the Year Award in 2009 and executing one of the largest leasing transactions in Dubai during 2016.
Aside from his achievements in sales performance, Chris has established himself in talent building in the industry. Chris led more than 200 brokers since 2010 and saw many of them progress from mere trainees to assuming management positions themselves. It is expected that his leadership will take the baton in realizing Unique Properties’ plans to expand its market share in Dubai’s fiercely competitive secondary market.
André Henry Watson: Driving Success Through Strategic Leadership
André Henry Watson is known for his enviable negotiation capabilities and strategic leadership, with over seven years of experience in the UK and UAE real estate markets. André has been able to produce outstanding results time after time by lifting the performance of teams. He brings vast knowledge in sales management, customer experience, and business development that helps the company achieve phenomenal growth in the secondary market.
André’s professionalism and insight into client needs will provide the foundation of this improved team effectiveness, delivering outstanding results in a highly competitive Dubai real estate landscape.
Leadership Vision and Future Growth
Armin Jalili, Partner and Board Member of Unique Properties, further commented, “The secondary market offers huge potential for growth, and with Chris and André at the helm, we are confident that we will continue to build out our presence in this key market segment. Their leadership will prove instrumental in connecting more and more buyers with exceptional properties Dubai has to offer.”
Profiting from Technology for Market Penetration
Unique Properties is also striving to enhance performance in the secondary market with the use of advanced technology. Its sophisticated CRM system, with years of painstakingly built buyer data, offers a far more efficient way to penetrate the market. The technology will facilitate interaction with clients and develop the ability to find the right property for a buyer almost instantaneously to offer tailor-made and timely services.
The CRM system will be supplemented with a dedicated call center that is scheduled to be functional by October 2024. This will give Unique Properties a greater technological edge in positioning itself as a strong player in the secondary real estate market in Dubai and in being better placed to anticipate market trends and customer preference.
With experienced leadership added, such as Chris Jones and André Henry Watson, and a focused approach on the utilization of technology, Unique Properties is in an excellent position for fast-tracking growth within Dubai’s secondary real estate market. Such growth and innovation in the secondary segment will solidify its position as a leading brokerage firm in the industry.
