Virat Kohli is that cricketer who has become a household name in the World cricket scenario and World Wide cricket lovers. He is a well-known cricketer in India and he has set many records playing for India. But, did you know that Virat is also a wise businessman? In this article we will look into how Virat Kohli emerged from being just a great cricketer to a great businessman.
How much has he personally made from owning companies, and brands that he supports and where he invests his money.
A Journey to Stardom of Virat Kohli
Before know about Virat’s business ventures, let’s quickly recap his cricket career:
1. For the record, Virat began playing cricket in a professional capacity right from childhood.
2. He rose the rank of the Indian cricket team and also led the team to different victories.
3. He’s one of the best batsmen of his time and also very much dedicated to the sport.
4. Now Virat is regarded among the top players of cricket in the world.
Virat Kohli’s Net Worth:
In the end, considering the current pace of the growth of Virat Kohli’s worth, by June 1, 2024, the amount will exceed 1,050 crore rupees, or 140 million US dollars.
Here’s how he makes his money:
1. Cricket Salary: From the Board of Control for Cricket in India (BCCI), he gets paid 7 crore rupees per year.
2. Match Fees: For each test match, he is paid Rs. 15 lakhs, while for each one-day match he is paid Rs. 6 lakhs and shares Rs. 3 lakhs for each T20 match.
3. IPL Salary: He is rewarded 15 crore rupees for a year with the Royal Challengers Bangalore (RCB) team to feature in the Indian Premier League.
4. Brand Endorsements: He has the tradition of charging between 7. Between five to ten crore of Indian Rupees for merely endorsing products.
5. Investments and Business Ventures: The third form of investment that Virat has embraced is directly funding many companies and starting his brands that will be discussed next.
Virat Kohli’s Own Brands
Virat has created two main brands of his own:
1. One8:
One8 which was incorporated and owned by Virat Kohli is a brand that initially started as an athleisure wear brand but currently has diversified its operations. The brand currently consists of a group of restaurants within India named “One8 Commune” and has recently started a production of sneakers with PUMA.
2. WROGN:
– WROGN is one of India’s leading fashion brands that is fully inclined to stand out.
– Registered under the name Universal Sportsbiz Pvt Ltd (USPL), it is a company that has been formed to select and market its own exclusive apparel.
– WROGN has now gotten so big that it is the official sponsor of the Virat IPL team, the Royal Challengers Bangalore.
Virat Kohli’s Investments
Apart from that, Virat has established his brands and he has also invested in other companies.
Here are some of his notable investments:
| Investment |
| Blue Tribe |
| Rage Coffee |
| Hyperice |
| Chisel Fitness |
| Digit Insurance |
| Universal Sportsbiz Pvt. Ltd. |
| Galactus Funware Technology Pvt. Ltd. |
| FC Goa |
| Nueva Restaurant |
| Sports Convo |
| Team Blue Rising |
1. Blue Tribe
Blue Tribe Foods is a first mover in plant based meats. Their mission is to deliver tasty foods to everybody in a sustainable way while doing this they use the best natural ingredients that are available such as peas & soy.
– The owner of Blue Tribe used to be Virat Kohli, but he sold it as he was expanding its business with his wife, Anushka Sharma.
2. Rage Coffee
– Virat invested in this New Delhi based coffee brand in March of this year.
– Through intensifying the production and marketing capability of the company, his investment will create more of its products Rage Coffee.
3. Hyperice
– It involves the manufacturing of products that are associated with health and provides services to its customers.
– It was an unspecified amount of money that Virat invested in order to help Hyperice expand.
4. Chisel Fitness
– The fitness company which is headed by this sprightly fitness freak was funded with 90 crore rupees by Virat in 2015.
– The business of Chisel Fitness is to start new gyms and fitness centers in India.
5. Digit Insurance
– Virat and Anushka put 2. Rs 2 crore in this insurance company goes to this advertisement.
– Its investment has made Digit Insurance popular in India that would not have been the case.
6. Universal Sportsbiz Pvt. Ltd.
– Thus in 2020, Virat invested 19. 35 lakh in this fashion company costs 3 crore.
– This is the same agency that he gave management of his WROGN brand.
7. Galactus Funware Technology Pvt. Ltd.
– This is a gaming company that operates from Bengaluru which is in the state of Karnataka in India.
– In 2019, Virat invested 33 percent of the total money which was being spent for advertising a year back in digital media. The gathered estimate out of this company is 42 lakh rupees.
8. FC Goa
– FC Goa is a professional football club based in India and it participate in the Indian super league.
– This club is owned by Virat and he has shares of 12% in this club through which he earns money from football also.
9. Nueva Restaurant
– Virat and Anushka have been tossing. They have opened this restaurant of South American cuisine in Delhi.
– It is just another way of diversifying their business undertakings outside the domains of sport and entertainment.
10. Sports Convo
– This is a social networking site in which fans of various sports come together.
– This company’s shareholder is Virat and famous footballer Gareth Bale as well.
11. Team Blue Rising
– This is Virat’s latest investment in a UAE based electric boat racing team.
– The team participates in the E1 World Championship and aims at environmental and technological awareness.
List Of Brand Endorsed By Virat Kohli
The cricket maestro from India otherwise known as Virat Kohli has not only dominated cricket pitches but has also emerged as the favourite marketing icon. Being one of the most talented players, and with good communication skills and huge following, Kohli has endorsed a number of brands in different fields.
Here Below The Brand Endorsed by Virat Kohli and discover how he is impacting the Indian market.
| Category | Brand |
| Fashion and Lifestyle Brands | Myntra |
| Puma | |
| Manyavar | |
| American Tourister | |
| Technology and Electronics | Noise |
| Vivo | |
| Sports and Fitness | Star Sports |
| Mobile Premier League (MPL) | |
| Too Yumm | |
| Volini | |
| Wellman | |
| Personal Care and Grooming | Philips India |
| Toothsi | |
| Home and Lifestyle | Blue Star |
| Duroflex | |
| LivSpace | |
| Automotive | Audi India |
| Hero MotoCorp | |
| MRF Tyres | |
| Financial Services | HSBC India |
| Education and Skill Development | Great Learning |
| Food and Beverages | O’cean Beverages |
| Shyam Steel | |
| Real Estate | Avas Living |
| Eyewear | Essilor |
| Sports Equipment | Batwrap |
| Nutrition | Herbalife Nutrition |
| Writing Instruments | Luxor |
Fashion and Lifestyle Brands
Myntra: The star endorser also includes cricket captain Virat Kohli with his partner, Anushka Sharma for Myntra, an Indian fashion e-tail firm. They strengthen the theme of self-identity that is achieved through fashion according to the company, Myntra.
Puma: In the year 2017, Puma company entered into a new agreement of eight years with Rs. 110 crore with the Kohli. Kohli has also endorsed shoes and athletic wear for Puma and has recently brought out his own line of sneakers called One8 sneaker range in partnership with Puma.
Manyavar: He has been endorsing this ethnic wear brand since 2016. True to his capacity as a pop star, his performance in ‘Adha-Adha’ campaign, presented an Indian wedding theme, which was highly effective.
American Tourister: It is an international luggage brand for which Kohli started endorsing in 2016. Most of their recent advertisements such as the ‘Born To Cross Boundaries’ kind of people should go out and explore.
Technology and Electronics
Noise: Further in December 2022, Kohli got associated with yet another brand in India, the Noise brand known for technology products. It is felt that this alliance is supposed to help motivate individuals to explore the limit beyond which they are capable of exploring.
Vivo: Kohli being the brand ambassador of the Vivo smartphones, the brand has seen a considerable market in the Indian mobile market which widely competes with the other mobile brands.
Sports and Fitness
Star Sports: The same year he endorsed the biggest Indian sports channel Star Sports for their IPL campaign, Shor On, Game On for Cricket and other Sports broadcasts.
Mobile Premier League (MPL): Kohli has been using this online gaming platform since 2019 as he is a part of their ‘Darr Ko Hatao, Bada Khel Jao’ advertisement.
Too Yumm: Since 2018, Kohli has been endorsing this healthy snack brand and therefore has helped promote this brand heavily as a fitness guy.
Volini: Since 2018, the Indian cricketer has been backing this pain relief brand while drawing on his experience in sports to sell the same.
Wellman: This health supplement brand has been sponsored by Kohli since 2019, which mainly promotes the aspect of health and fitness.
Personal Care and Grooming
Philips India: the other is an advert where Kohli encourages men to embrace personal grooming by using Philips’ male grooming products.
Toothsi: Like other products and services, he also endorses this oral hygiene brand with Anushka Sharma and stresses on establishing the confidence and the need for clean teeth.
Home and Lifestyle
Blue Star: This multinational home appliance brand has been endorsed by Kohli starting from 2019 and that has enhanced the brand awareness and goodwill of the company.
Duroflex: This mattress brand, in 2023, announced ‘Great Sleep, Great Health’ campaign in which Kohli was associated with.
LivSpace: This interior design company uses kohli and Anushka to lure customers as they are favourites of many people.
Automotive
Audi India: Kohli became an Audi brand ambassador in 2015 but the partnership was extended in 2021. Thus, his association has proved beneficial for Audi in consolidating its standing in the league of luxury cars.
Hero MotoCorp: In July 2018, it expanded the endorsement recreation through the ‘Xtreme 200R’ motorcycle which is symbolizing the brand ‘Fear Nothing’.
MRF Tyres: Kohli has endorsed MRF Tyres from the year 2015 till date and he currently receives Rs. 12. 5 crore annually.
Financial Services
HSBC India: In the year 2023, HSBC appointed Kohli as brand endorser for the company because the firm holds principles of excellence and integrity.
Education and Skill Development
Great Learning: Table 1 About the Organization Kohli uses the following motto to encourage people to reskill and engage in lifelong learning in this ed-tech organization.
Food and Beverages
O’cean Beverages: Kohli has endorsed this brand for hydration and energy drinks, which targets the health conscious people.
Shyam Steel: This steel brand is endorsed by Kohli along with Anushka Sharma with the ‘Hamesha Ke Liye Strong’ campaign where they himself the product strength with their relation.
Real Estate
Avas Living: Late in 2022, Kohli’s image and persona were used as the brand ambassador for this luxurious residential development in Alibaug using his reliability and sense of belongingness.
Eyewear
Essilor: Kohli joined the French eyewear in the year 2023 with the added aim of advertising their products in India through icons as well as adverts.
Sports Equipment
Batwrap: This Australian sports equipment brand gets into the world of customization for cricket in June, 2023 with the ‘Virat Kohli Electric Blue’ line.
Nutrition
Herbalife Nutrition: Kohli has continued his endorsement deal with this multinational nutritional supplements firm in 2021, this dealership focused on health and fitness.
Writing Instruments
Luxor: Kohli was appointed the brand ambassador of Luxor in early 2023 was the company’s focus on quality writing instruments.
Why is Virat Kohli a Smart Investor?
The specific investment options chosen by Virat prove that despite being a remarkable cricketer, the man does have a fair business acumen.
Here’s why:
1. Diversity: He invests in various sectors of business, apparel, cuisine, and technology are the examples among others. This reduces his risk exposure telling of the fact that he has more limited risk being concentrated in fewer firms.
2. Passion: Most of them are in sectors in which he has interest which include fitness and sporting activities.
3. Innovation: He picks companies that are experimenting, say, with plant-based meats or the world of electric boat racing.
4. Brand Power: He directly assists the firms in which he invests by making them famous through his popularity.
5. Long-term Thinking: The variety of his investments suggests that he has other interests in life other than being a cricket player.
Lessons We Can Learn from Virat Kohli’s Business Approach
Even if we’re not famous cricketers, we can learn some valuable lessons from Virat’s approach to business:
1. Invest in What You Know: Virat often invests in areas related to sports, fitness, and lifestyle – things he knows well.
2. Don’t Put All Your Eggs in One Basket: He invests in many different types of businesses, which is a smart way to manage risk.
3. Use Your Strengths: Virat uses his popularity to help his businesses grow. We can all use our unique strengths in business.
4. Think Long-term: Virat is planning for his future beyond his cricket career. It’s important for all of us to think about our long-term financial goals.
5. Follow Your Passions: Many of Virat’s businesses are in areas he’s passionate about. When you care about your work, you’re more likely to succeed.
The Impact of Virat Kohli’s Business Ventures
Virat’s business activities have had a big impact:
1. Job Creation: His businesses and investments have created jobs for many people in India.
2. Inspiration: He’s shown young people that it’s possible to be successful in sports and business.
3. Promoting Indian Brands: Many of the brands Virat is involved with are Indian companies, which helps promote Indian businesses.
4. Encouraging Healthy Lifestyles: Through his fitness-related ventures, Virat is encouraging people to live healthier lives.
5. Sustainability: Some of his investments, like Blue Tribe and Team Blue Rising, focus on sustainability and protecting the environment.
Challenges and Criticism
While Virat has been very successful in business, it hasn’t all been smooth sailing:
1. Time Management: Balancing a cricket career with multiple business ventures can be challenging.
2. Public Scrutiny: As a famous person, all of Virat’s business decisions are closely watched and sometimes criticized.
3. Market Competition: Many of the industries Virat has invested in are very competitive, which can make success difficult.
4. Responsibility: With so many people depending on his businesses, there’s a lot of pressure to make the right decisions.
Future Prospects
What might the future hold for Virat Kohli’s business empire?
1. More Investments: As he gets older and his cricket career slows down, Virat might make even more business investments.
2. Global Expansion: Some of his brands, like One8 and WROGN, might expand to other countries.
3. Tech Ventures: Given his investment in gaming and social media companies, Virat might invest more in technology startups.
4. Philanthropy: Like many successful business people, Virat might use his wealth to support charitable causes.
5. Mentorship: He could use his experience to guide young entrepreneurs and athletes in their business ventures.
Virat Kohli’s Amazing Car Collection – A Look Inside the Cricket Star’s Garage
It should be noted that the interest in cars is the same as in many of us and the craving for the faster, the better can be positively overstated; However, unlike the rest of us, he has the financial capability to buy some of the most Jetting automobiles in the Universe. His collection is something that every fan of the car would desire; including Audi, Bentley and Range Rover.
Here Below The List Of Virat Kohli’s Car Collection
| Car Collection | Price | Colour |
| Audi R8 LMX | INR 2.97 Crore | Blue |
| Audi R8 V10 Plus | INR 2.72 Crore | Bright Yellow |
| Audi A8 L | INR 1.58 Crore | Black |
| Audi Q8 | INR 1.33 Crore | Orange |
| Audi RS 5 | INR 1.11 Crore | Black |
| Audi S5 | INR 79.06 Lakh | Silver |
| Audi Q7 | INR 69.27 – 81.80 Lakh | Black |
| Bentley Continental GT | INR 3.29 – 4.04 Crore | White |
| Bentley Flying Spur | INR 1.70 – 3.41 Crore | Black |
| Range Rover Vogue | Not provided | White |
| Toyota Fortuner | INR 29.98 – 37.58 Lakh | Silver |
| Renault Duster | INR 10.49 – 13.59 Lakh | Silver |
The Audi Collection
This cricketing giant is an endorsed model for Audi India and it is very conspicuous in his garage! He has a collection of Audis, and boy, are those are big, and better with each subsequent model.
Let’s start our tour with these beauties:
1. Audi R8 LMX
Price: INR 2. 97 Crore
Colour: Blue
Engine: 5. 2-litre V10
This car is the fastest in the collection of Kohli. Climbing from 0 to 100 km/h in merely 3. 4 seconds! His performance is way ahead of pronouncing the super cricketer’s name, ‘Virat Kohli’ thrice in a flash. This car can go as fast as 320 km/h; they are made for clients who have lust for speed.
2. Audi R8 V10 Plus
Price: INR 2. 72 Crore
Colour: Bright Yellow
Engine: 5. 2-litre V10
A fast yellow car zooming on Indian roads most definitely could be Kohli driving his Audi R8 V10 Plus. This car is not only fast but also magnificent and enjoys a proper fans following too.
3. Audi A8 L
Price: INR 1. 58 Crore
Colour: Black
Engine: 3. 0-litre V6
Should Kohli fancy comfort as well as style then he might prefer to be driven in the Audi A8 L which is like a five star hotel on wheels. It is equipped with plenty of newfangled features and provides a rather comfortable and quiet drive.
4. Audi Q8
Price: INR 1. 33 Crore
Colour: Orange
Engine: 3. 0-liter V6
Surprisingly, there is one vehicle which is slightly bigger than the RS7 but still retains the sports car touch, which Kohli uses from time to time – Audi Q8. This SUV is a combination of something big and comfortable with something small and, at the same time, powerful and exhilarating.
5. Audi RS 5
Price: INR 1. 11 Crore
Colour: Black
Engine: 2. 9-liter V6
The Audi RS 5 is one amongst the sporty variants in the fleet owned by Kohli and could be considered as the sport utility vehicle in the garage. It is fast, manoeuvrable, and muscular due to the potent engine. Ideal for use within the urban area or dashed on the highway with an exceedingly high level of safety.
6. Audi S5
Price: INR 79. 06 Lakh
Colour: Silver
Engine: 3. 0-litre V6
The Audi S5 hence feels more like a variant of a typical four door sedan but cooler and more sporty. It’s elegant and suits the red carpet moments; Nonetheless, it offers power sufficient to make Kohli satisfy his speed urge.
7. Audi Q7
Price: INR 69. 27 – 81. 80 Lakh
Colour: Black
Engine: 3. 0-liter V6
Moving on, if there is a need to travel with family or team it would likely be this Audi Q7. This big SUV is spacious and very comfortable to drive particularly on long distances. Hong Kong knows it is good to have a day off from work, and in this case it resembles a mobile living room but much cooler.
The Bentley Beauties
Letting go of the Audi we look at Kohli’s Bentley collection. Bentley is a brand known for ultimate luxury, and Kohli owns two of these magnificent machines:
1. Bentley Continental GT
Price: INR 3. 29 – 4. 04 Crore
Colour: White
Engine: 4. 0-liter V8 / 6. 0-liter W12
Basically, if you are in Delhi and happen to see a white Bentley Continental GT, then you might end up staring at a car owned by Kohli. This car possesses the best of luxury and the best of a performing car. That is like dressing up in a tux to a race, it doesn’t make sense.
2. Bentley Flying Spur
Price: INR 1. 70 – 3. 41 Crore
Colour: Black
Engine: 4. 0-liter V8 / 6. 0-liter W12
Seen frequently in Mumbai, the Bentley Flying Spur is a car that spells success and this is owned by Kohli. It is capable of going for 333 km/h, and is one of the fastest luxury sedans on the market. Yeah that is the picture; it is like having a private jet in the middle of a road trip.
The Range Rover Royalty
This is the car that he frequently uses when he is outside with his wife, movie actress Anushka Sharma.
Range Rover Vogue
Engine: 3. 0-liter V6
Though it is an SUV, do not think that it is just any ordinary vehicle. The Range Rover Vogue is highly powerful, spacious, and extremely suitable for urban travel as well as off-road travelling. Such a car is as if it were an elegant apartment with the special ability to go climbing mountains if needed.
Some interesting facts about the Range Rover Vogue:
– It can generate actual power of 335 BHP and can develop 273 BHP at the top end.
– It comes with a torque of 740 Newton-meters
– It can accelerate from 0-100 km/h in as little as 6. 9 seconds
Other Notable Cars
There are shades of affordable commercial fashion houses in the making.
He also owns a couple of more ‘regular’ cars that are popular in India:
1. Toyota Fortuner
Price: INR 29. 98 – 37. 58 Lakh
Colour: Silver
Engine: 2. 8-liter Diesel
The Toyota Fortuner is a tough and rugged car. It has many takers, especially those who desire a voluminous, comfortable and mumpsimus SUV perfect for the Indian terrain. The silver Fortuner belongs to him, and is the result of the contract he has with Toyota Kirloskar India.
2. Renault Duster
Price: INR 10. 49 – 13. 59 Lakh
Colour: Silver
Engine: 1. 3-liter Turbo Petrol / 1. 5-liter Diesel
The Impact of Kohli’s Car Collection
It is noteworthy that the list of Virat Kohli cars do not merely limit the impact to Kohli’s life.
It has a broader impact too:
1. Inspiration for fans: Perhaps, Kohli’s fans, especially the young aspiring cricket players would be motivated to work harder and get such splendid cars in the future.
2. Boost for luxury car market: Thus, Kohli’s choice of cars can provide a suitable example for other members of the Indian elites, which can help to increase sales of these brands among the rich.
3. Brand value: sponsorship from such celebrities influences the population’s perception of brands such as Audi as being more popular and popularizing them in the market.
4. Car enthusiasm: There is a good possibility that due to Kohli’s diverse collection his fans might get excited to know and learn more about cars, thus increasing the number of people who are interested in cars in India.
Conclusion
Virat Kohli’s journey from a cricket prodigy to a global sports icon and savvy entrepreneur is truly remarkable. His stellar cricket career, filled with numerous records and accolades, provided a strong foundation for his ventures beyond the pitch.
His experiences taking from a famous cricketer to an effective businessman have many lessons to teach for people who want to do well in every field.
