Adding to one more significant update coming into the heart of the Indian fintech world, Jaipur-based startup Getepay is making an impact by having former Indian cricketer Virender Sehwag enter its cap table. This will only further help Getepay realize its plans for aggressive expansion in the digital payment and commerce solutions space.
PC: News18
Getepay’s Vision for Growth
Getepay, founded in 2016 by Pravin Sharma, is on a mission to give merchants custom-made solutions for digital payment and commerce. At Getepay, the merchants have at their service transaction management, site integration, and payment processing. With all this, Getepay sets for itself an ambition of reaching 2.5 million merchants by 2025.
This is expected to be achieved with the help of fresh capital that comes in with Sehwag’s investment. Additionally, Getepay is eyeing an expansion beyond India to a global footprint in the next few years.
Sehwag on Digital Innovation
One of the most aggressive batsmen on the cricketing field, Virender Sehwag had shown his excitement while joining the journey of Getepay. “We at Getepay are building digital offerings, especially for Bharat, which has excited me to be part of this journey,” said Sehwag. His involvement is expected to bring not just financial but also a significant boost in brand visibility and credibility.
The same trend of using sports personalities for brand funding companies follows into Getepay. Now, more and more start-ups are getting the attention of sports investors, and sports stars are associating with them not only as a brand but also as an investor. This not only attracts media attention but will also be of help in terms of trust-building among consumers.
For instance, D2C wellness brand Hoop and FMCG brand Better Nutrition have been endorsed by Indian badminton player PV Sindhu. The Indian supplement brand, Supply6, has been supported by former South African cricketer AB de Villiers. Indian cricketer Shreyas Iyer has backed the healthtech platform Curelo.
Financial Fundings and Upcoming Plans
Getepay has already raised about $4 million (around INR 33 crore) from various investors including Hyderabad Angels, ITI Growth Opportunities Fund, and DBR Ventures LLP. The inclusion of Sehwag inside the list of investors would only add to the stockpile, making it stand in better standing—financially speaking.
The startup’s key driver for growth is in providing tailor-made solutions for the merchant. Getepay offers a fully encompassing suite of digital services as a way in simplifying the payment process for merchants to thereby enhance their business operation process.
It is definitely a huge booster for the three-year-old fintech start-up Getepay that has named Virender Sehwag as an association. After all, with a plan in position to expand services to 2.5 million merchants and foray into global markets, the company is on a high-growth path. His involvement should bring not just the financial backing but the needed credibility and visibility for the Getepay brand.
The trend is likely to continue, and with more Indian startups looking towards the sports personalities for investment and endorsement, it will further benefit the involved startups and the involved sport stars. For Getepay, things are looking bright as the firm goes forward in innovating and expanding upon its digital offerings.
