Volkswagen India has joined with the Centre’s Kendriya Police Kalyan Bhandar plan to provide its goods to central security officers and their families.
Volkswagen India is making its full vehicle lineup accessible to KPKB plan recipients throughout the nation as part of this effort.
The Ministry of Home Affairs introduced the KPKB program in 2006 as a welfare effort. It serves current and former personnel of the Central Armed Police Forces, as well as their families.
This new effort, which aims to improve the accessibility of its automobile portfolio, allows recipients to enjoy world-class mobility at an even more affordable price, according to a statement from the firm.
In India, Volkswagen sells the Virtus mid-size sedan, the Taigun sports utility vehicle, and the Tiguan luxury SUV.
Border Security Forces, Central Reserve Police Force, Central Industrial Security Force, and Indo-Tibetan Border Force are among the security forces covered under the system. The advantages of the plan are also extended to members of the State Police Forces, the Railway Protection Force, the Intelligence Bureau, the Special Protection Group, the National Crime Records Bureau, and the National Investigation Agency, according to the statement.
Volkswagen (VW) is a German vehicle manufacturer based in Wolfsburg, Lower Saxony. It is the flagship brand of the Volkswagen Group, which was the top carmaker in terms of global sales in 2016 and 2017. China is the group’s largest market, accounting for 40% of sales and earnings.
The automobile industry players sought competitive advantages in environmentally friendly technology and internationalization through extensive foreign investment, whereas Volkswagen sought competitive advantages through its expansion in the emerging market, with 53% foreign employment and 76% of its revenue generated from foreign sales.
According to the Volkswagen Group (7), the company’s green mobility, eco-friendly production processes, ongoing efforts to improve resource efficiency, 62 manufacturing facilities around the world, and distinctive global labor relations, including its brand image and long-standing culture, have provided the company with stability and a clear competitive advantage over its competitors.
According to the company, the appropriate use of competitive advantages provided the company with a huge opportunity to uphold its ecological principles, brand image, introduction of attractive vehicle models with low emissions targets, strong position in the global market, low fuel consumption, responds to the needs of the customers, and fulfill the cost target of the regional customers.
