The Rise of Fantasy Sports Culture: A Case Study on Dream11

Fantasy sports have become a prevailing passion among contemporary sports enthusiasts, particularly the younger demographic.

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The Rise of Fantasy Sports Culture: A Case Study on Dream11

Fantasy sports have become a prevailing passion among contemporary sports enthusiasts, particularly the younger demographic.

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The surge in the fantasy gaming industry in India is undeniably attributed to the pervasive influence of the mobile and internet revolution.

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Recognizing the immense potential within this burgeoning sector, Dream11 emerged as a pioneering entity in 2008.

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The broader Dream Sports portfolio includes renowned brands such as Dream11, FanCode, DreamX, DreamSetGo, and Dream Pay.

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In 2012, Dream11 took its first step into the market with the launch of its inaugural freemium service, marking the initiation of a remarkable journey.

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As of September 2020, reports indicate that Dream11 imposes a fee exceeding 20% on the total earnings in both grand and small leagues

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