Aditya Birla Group enters the branded jewels retail market, investing Rs 5,000 crore

Aditya Birla Group enters the branded jewels retail market, investing Rs 5,000 crore.

The Aditya Birla Group has announced an investment of roughly Rs 5000 crore in the branded jewellery retail industry.

[{"selector":"#anim-f4c8ad90-8cbb-447e-8fbb-12f36c1b7e98","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b7b0606c-d6e1-461d-82f8-cec812b2cc30","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Grasim Industries, Hindalco, Aditya Birla Fashion and Retail, and Aditya Birla Capital are among the flagship enterprises.

[{"selector":"#anim-ca72176a-8ace-42a1-8e41-5828ec30cb19","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-31652858-9e61-4c7e-8795-f91dc1a6dfe1","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

The Group’s venture capital arm, co-led a fundraise in silver jewellery-focused firm GIVA in June, raising Series B financing.

[{"selector":"#anim-bb627062-91f6-4105-a177-5e27920fb643","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3fabff95-62e7-48a4-b491-4a63eb16fd13","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]