Amazon Set to Enter India’s Quick Commerce Market, Challenging Established Players

Amazon is all set to make its presence felt in the growing quick commerce sector of India, with an intention to give a severe jolt to the market presently dominated by BlinkIt and Zepto.

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According to a report from Economic Times, the e-commerce giant will foray into this fast-selling delivery section in the first quarter of 2025.

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Amazon has now been saddled with the responsibility to helm the quick commerce vertical at the firm.

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This move reflects the growing focus of Amazon to expand its offerings across categories while tapping into the soaring demand for quick and efficient delivery services in the Indian market.

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In this regard, the strategic move of Amazon is reported in quick succession to its local competitor, Flipkart’s foray into quick commerce through Flipkart Minutes.

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Rumors have been doing rounds on Amazon’s acquisition of Swiggy Instamart, while the truth about the details of any probable deal is not so certain.

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