Apple Sells the iPhone 15 at a Rare Discount in China as Competition Rises

Apple is giving unprecedented discounts on its iPhones in China, slashing retail prices by up to 500 yuan ($70) amid rising competition pressure in the world’s largest smartphone market.

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Apple Sells the iPhone 15 at a Rare Discount in China as Competition Rises

Apple is giving unprecedented discounts on its iPhones in China, slashing retail prices by up to 500 yuan ($70) amid rising competition pressure in the world’s largest smartphone market.

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The limited-time deal, dubbed a Lunar New Year event, will run from January 18 to January 21 in preparation for the mid-February holiday.

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In China, sales of Apple’s current iPhone 15 devices have been much lower than prior versions.

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Chinese iPhone sales fell 30% in the first week of 2024 compared to the same time a year ago.

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Analysts predict the competitive situation to get more difficult this year.

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Since the start of the year, online shopping portals such as Pinduoduo have reduced the price of the iPhone 15 and iPhone 15 Pro by up to 16%.

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