Badshah Targets Millennials and Generation Z as an Investor With Infusion Into Droom
According to the brand, Badshah’s presence is significant for Droom since it provides credibility, visibility, and a new viewpoint for its projects.
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Droom intends to attract a larger audience and boost traffic to its platform by using Badshah’s extensive internet presence.
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Droom was started by Sandeep Aggarwal in 2014, India’s only tech founder to have founded two unicorns in the last ten years
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In conjunction with this investment, Droom has formed a partnership with Badshah.
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Aggarwal believes Badshah’s fame and social media reach make him an excellent brand ambassador for Droom.
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His urban persona appeals to the company’s target population, notably millennials and Generation Z consumers.
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