Beardo Success Story- Transforming Men’s Grooming in India

Beardo, founded in 2015 by Ashutosh Valani and Priyank Shah, identified a gap in the Indian market for quality men’s grooming products.

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Starting from a small garage, Beardo faced challenges such as limited capital and competition from established brands.

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The company’s first product was Beardo Beard Oil, focusing on premium grooming for Indian men. Beardo expanded its product line to include beard care, hair care, skincare, and fragrances.

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Innovative marketing strategies, including social media and influencer partnerships, fueled the brand’s growth.

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The brand engaged in tactical collaborations with celebrities and sports personalities to boost credibility.

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The brand has set trends in men’s grooming and expanded internationally, building on India’s grooming traditions.

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