Coca-Cola and ICC Extend the Partnership for a Further 8 Years.

The International Cricket Council (ICC) and Coca-Cola, a well-known beverage company, have extended their collaboration for eight years

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Coca-Cola and ICC Extend the Partnership for a Further 8 Years.

The International Cricket Council (ICC) and Coca-Cola, a well-known beverage company, have extended their collaboration for eight years

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This action upholds ICC’s longstanding affiliation with a certain brand, a collaboration that commenced in 2019.

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Coca-Cola’s brands are now the sole non-alcoholic beverage partners of the cricket governing body

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Prestigious competitions like the 2019 ICC Men’s Cricket World Cup and the T20 World Cups were included in the original agreement

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Coca-Cola’s brands will continue to be the only ones allowed to participate in all significant cricket competitions for men and women

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Throughout this time, there will be frequent high-profile cricket events, such as the World Test Championship Final every two years

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