Cricket World Cup in India Draws Multimillion-Dollar Investments from Global Brands

The upcoming Cricket World Cup in India has become a magnet for global companies looking to capture the attention of the cricket-crazy nation with a population of 1.4 billion.

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Cricket stands as the undisputed king of sports in India, attracting more than $1.5 billion in sponsorship and media spending each year

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This figure accounts for a staggering 85% of all sports-related spending in the country.

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