Croft Beverages Raised $125K in Pre-Seed Funding to Support Sustainable Tea Production

Croft Beverages, a sustainable tea startup, raised $125,000 in pre-seed funding through equity and debt, led by key angel investors from the tea industry, sustainability, IT, and biotech sectors.

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The company advances support for small-scale tea growers with a unique business model aimed at improving their livelihoods.

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Founded by Harish Kannan, Croft Beverages champions a farmer-centric approach, focusing on improving small tea growers' livelihoods while producing ethically sourced tea.

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Transparency in trade and traceability to the origin are terms that Croft Beverages highlights while doing business.

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The new funding will support Croft’s farmer-owned FPC model, beginning with its first mini-factory in Billicombai near Kotagiri.

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The company saw early success, with its first batch of tea from the farmers’ factory selling out, highlighting the market's demand for ethical and sustainable tea products.

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