Disney Star picks up five IPL sponsors as it preps for confrontation with Viacom18

Disney Star picks up five IPL sponsors as it preps for confrontation with Viacom18.

Industry insiders claim that Disney Star is also in the advanced stages of conversations with marketers to secure sponsorship and spot-buy arrangements.

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An inquiry made to Disney Star remained unanswered until press time.

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Industry sources claim that Disney Star is seeking outlays of Rs 150-160 crore from co-presenting sponsors.

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