Fireside Invests In Aukera, A Lab-Grown Jewelry Brand 

In the sustainable luxury universe, this comes as an exciting development: Fireside Ventures has made a substantive investment in the innovative brand of lab-grown jewelry, Aukera.

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This is Series A funding amounting to a humongous Rs 26.7 crore, roughly around $3.2 million for the one-year-old omnichannel brand.

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Differentiating itself by setting beautiful pieces of jewelry with lab-grown diamonds and finishing them in white, rose, yellow gold, and platinum, Aukera, initiated in 2023.

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Though being an exclusively online and implant store-based jewelry brand primarily out of Bengaluru, this brand is here to stay.

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The capital infusion was led by Fireside Ventures, which pitched in with Rs 23.75 crore, while Sparrow Capital and Eternal Emerging Enterprises also participated in this latest fund raise.

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With the new infusion, Fireside Ventures holds a massive 19.20% stake in Aukera; Sparrow Capital and Eternal Enterprises has 7.59%.

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