Flipkart invests $116 million in Myntra in the face of competition from Reliance’s Ajio and Nykaa

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[{"selector":"#anim-d35e7d3a-2be4-4cee-97e0-73c7eeffe442","keyframes":{"transform":["translate3d(130.79849%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":3,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdd78936-5563-4459-840f-9995e5d7f349","keyframes":{"opacity":[0,1]},"delay":3,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d839c98e-cf68-46e1-8185-90cf0cfe6fc4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":3,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-33cd0a7f-22c8-488b-8b71-2275a8015fd2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f2b4c679-5217-48ac-aa10-17ea0ec7e9a0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Nandita Sinha, Myntra’s new CEO, told ET that the company would focus on building live commerce and the beauty category in the near future. Flipkart paid Rs 2,000 crore for Myntra in March 2014.