FMCG Stocks Sizzle as Demand Revival Hopes Heat Up Street

The fast moving consumer goods sector is showing signs of a revival after struggling through multiple challenges in recent years.

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FMCG Stocks Sizzle as Demand Revival Hopes Heat Up Street

The fast moving consumer goods sector is showing signs of a revival after struggling through multiple challenges in recent years.

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While FMCG counters had lagged the broader market rally in the past few quarters on subdued rural demand and inflationary pressures squeezing margins, the tide seems to be turning now.

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Positive commentary from management teams about improving demand conditions, especially from rural India, is fueling investor sentiment.

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This bodes well for the sector as rural India contributes over 35% to overall FMCG volumes.

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With crop prices and minimum support prices rising, expectations of a bumper harvest are stoking rural optimism.

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The upcoming general elections and budget are also likely to enhance rural spending power through various populist measures.

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