IPL weekend video views clocked over 147 crores on JioCinema: Viacom18.
According to the site, this is more viewers than watched the entire IPL 2022 season online, which was broadcast on Disney+ Hotstar.
JioCinema recorded a peak concurrent audience of 1.6 crore people for the season-opening match.
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This IPL season, JioCinema is anticipated to account for over 60% of ad revenues.
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