Isha Ambani Launches Rs 8.4 Lakh Crore Fashion Brand With An Eye On Taking On Tata-backed Zudio And Urbanic

One of Mukesh Ambani’s Rs 15.7 trillion Reliance Industries’ best-performing companies is Isha Ambani-led Reliance Retail.

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Isha Ambani, who oversaw Reliance Retail’s garment division Cover Story Clothing

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The Ambanis’ new venture, Foundry, is an attempt to compete with Urbanic, Tata-owned Zudio, and other brands.

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Foundry is selling inexpensive clothing and accessories only on Ajio, a Reliance-owned platform, for less than Rs 1000 on average.

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According to Isha Ambani’s revelation during the massive Reliance Industries event, Reliance Retail opened 3300 shops in the previous year.

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The company has invested Rs 82,646 crore over the last two years to accomplish this milestone.

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