Shri Mahila Griha Udyog Lijjat Papad, which translates to “Women home industry Tasty Papad”, is a well-established business which mainly involves itself in fast-moving consumer goods.
Lijjat Papad was started in 1959 by seven Gujarati Women from Mumbai. These seven women are now not only known by millions of Indians...
The birth of Lijjat Papad:
Initially, the women were met with a facade of problems and challenges. They had to bear the unexpected issues of frequent power cuts, lack and inadequate availability of equipment, inadequate storage facilities, and a small quantity of production to grow their organization.
Problems and setbacks faced:
Presently, Lijjat Papad has around 45,000 employees in various parts of India spread across 22 states. It is now a fast-growing multi-crore enterprise that has become the norm and the thing before a perfect dinner in an Indian household, middle class, poor, and rich all alike..
Publicity and growth:
The cooperative has now built a national brand and notable symbol that is a household name in India and stands on the foundation of women’s empowerment.
Conclusion: