Mamaearth Parent Honasa Forays Into Color Cosmetics Space With The Launch Of ‘Staze’

Honasa stated that the launch of the new product line is intended to fill a “critical gap” in the color cosmetics market in India.

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Mamaearth Parent Honasa Forays Into Color Cosmetics Space With The Launch Of ‘Staze’

Honasa stated that the launch of the new product line is intended to fill a “critical gap” in the color cosmetics market in India.

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Mamaearth’s parent firm stated that Staze will target Indian women aged 18 to 24, with an average price of less than INR 300.

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The new launch comes days after the business entered the personal wash area with the launch of moisturising lotion soaps.

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Honasa Consumer, the parent company of D2C unicorn Mamaearth, has entered the colour cosmetics market with the launch of its new brand, Staze.

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In a statement, the business stated that the new product line is intended to fill a “critical gap” in India’s colour cosmetics industry.

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The listed D2C unicorn stated that the new brand will target Indian women aged 18-24 and deliver “quality” products at affordable prices.

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